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The summer season means spending more time outdoors. Whether it’s relaxing at the beach, having an outdoor picnic at the park or taking a cool dip in the swimming pool, people love soaking up the summer! With everyone in good moods and enjoying the extra time off, it’s a great opportunity for your brand to join in the fun.

Branded summer swag comes in handy for beach goers. Items like towels and beach mats make a long day at the beach more comfortable and practical. Products such as sand pails and volleyballs make time spent off the coast more fun. By giving your audience these types of products, they will think positively of your brand. Plus, you can get your brand name in front of a wide audience.

Branded Merchandise Ideas for the Beach

The good news is that there is a huge selection of promotional swag that you can choose for summer promotions. Here are some of the items that people enjoy using at the beach.

  • Beach towels
  • BBQ sets
  • Drawstring totes
  • First aid kits
  • Beach mats
  • Sports balls
  • Pails with handles
  • Portable sound spas
  • Bottle sleeves
  • Waste bag dispensers
  • Water bottles
  • Portable coolers
  • Umbrellas and chairs

Choosing the Best Branded Swag

With so many ways to bring your brand to the beach, how can you possibly choose? The best promotional product campaigns involve strategic thinking. Before choosing an item to give to your audience, consider the following.

  • Is the product useful? Think about how a person might use your item at the beach. Sand pails and fidget spinners are fun for families. Volleyballs, coolers and barbecue sets make great products for millennials.
  • Will people see your brand name? The advantage to products like beach towels and beach mats is that you get a bigger branding area. No one will miss your name and logo when it’s sprawled out on the sand!
  • Is the item cost effective? Branded swag such as water bottles and bottle sleeves are inexpensive and will make your dollar go further. Other items – adirondack cooler chairs and wagon coolers – have a higher price tag. However, you may find it’s worth the money to hand out fewer items to a highly targeted audience.

Summer doesn’t last long. Still, it’s one of the best seasons by far. Be sure to get your brand at the beach before the fall. It will make a great impression to your audience and other beach goers!