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ADP- Case Study

Overview

ADP is an International provider of business outsourcing solutions with 60,000 employees located in 40 countries. ADP prides themselves on efficiencies and innovative processes.

The Problem

When ADP made the decision to change their branding, they wanted to communicate this big shift in their brand in an effective way to the company.

The Solution

ADP engaged Inkwell Global Marketing to assist in communicating this change internally to their organization worldwide in the most efficient and engaging way.

Inkwell worked closely with ADP marketing and communications specialists to select products that would have the highest impact and most visibility, while also complimenting the new branding in a manner consistent with ADP’s corporate culture and image.

Items included ceiling banners, wall graphics, free standing banners, desktop pop-ups, mouse pads, writing instruments and other items designed to communicate and constantly reinforce the Company’s new mission statement to all employees worldwide.

The message was essential and in utilizing strategic branded merchandise, it proved the most effective medium to communicate and reinforce this new brand on a long term basis.

The project called for 60,000 employees in 390 offices and 3600+ home offices spread out over 40 countries to receive a package containing desktop promotional and collateral materials revealing the new brand and mission statement. ADP requested that every employee receive the package on the same day.

Challenges included: Printing identical brand guidelines in multiple languages, on several different items made of a variety material. Producing & kitting 60,000 packages in limited time frame, and shipping to 40 countries.

Merchandise was received by everyone on the same day the new logo and website were launched. The promotional items used are visible throughout all of the locations as a constant reminder.

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