Case Study - Benjamin Moore Paint Company

The Overview

Benjamin Moore Paint Company is a manufacturer of premium paints.

With consideration of Benjamin Moore’s stature as the most premium paint on the market, Benjamin Moore reflects an image of high quality and design.

The Problem

They take great effort to educate and communicate their network of paint and design professional including retails stores, contractors, architects, and decorators. Part of this communication strategy includes hosting a series of events, and Benjamin Moore wanted a way to impress their guests in a memorable way.

The Solution

Benjamin Moore reached out to Inkwell to develop a well, high quality gift give to all invited guest to their golf outings. The kit had to be functional, high value, long lasting and attractively decorated with Benjamin Moore’s logo. The desire was to use same gift package used for all the events. Benjamin Moore wanted all of the guest to have a positive long lasting memory of the event and providing everyone with a special gift to take home will be the icing on the cake.

The items selected need to be new and cool for golfers, have lots of visibility and be very high value. Benjamin Moore expressed their desire to have items that the recipient will appreciate and use for both short and long term.

Slazenger Shoe Bag – estimated 10 years logo exposure and visibility

Sleeve of Titleist golf Balls – average visibility – 5 hours visibility golf course

Pitch-fix golf tool – estimated 20 years of logo exposure and visibility

Jacquard tri-folded golf towel – estimated 5 years of logo exposure and visibility

The long term exposure of the Benjamin Moore logo will reinforce their brand and provide positive connection to their most important customers.

Items were ordered in bulk, kitted and stored at Inkwell distribution center and shipped to each event.