Inkwell is a leader in developing and executing direct marketing strategies that elicit action.
Direct marketing differentiates from other marketing in that it is measured directly.
Direct marketing campaigns are about building a continued relationship with customers and building two-way conversations with customers and prospects.
Direct mail is one of the most cost-effective tools you can use to communicate with your target audience and inspire new customers to inquire about your business. The biggest advantage of direct mail is its ability to make personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment.
From postcards, letters and self mailers, to food gifts and promotional products, Inkwell will execute a full service direct mail program for your organization, creating one-to-one marketing mail pieces.
Innovative technology and Inkwell's expertise in variable data printing enables clients to maximize returns by delivering more targeted messages.
Golf outings, charity runs, corporate picnics, and sporting events are examples of targeted marketing opportunities. Inkwell develops merchandise to help the success of corporate events. We work closely with clients, designing and producing merchandise that reflects the spirit of the event, while being a cherished keepsake and long lasting reminder of the event.
Branded merchandise is a key element in all guerrilla marketing campaigns.
If you are thinking of starting a guerrilla marketing campaign, make Inkwell your first call. We will assist in every stage of the planning. From merchandise selection to graphics to execution, we utilize our disciplines to develop customized campaigns.
A solid brand is a foundation for any organization.
Inkwell creates merchandise designed to establish a powerful, personal and long-lasting experience between brand and consumer.
Merchandise can be one of the most powerful brand building tools, one that communicates with consumers in a multi-sensory way. The more you reach consumers through sights, sounds, touch and smells, the better you can establish a strong emotional connection. After all, a 30-second ad, no matter how clever, is unlikely to create a long-lasting bond.
Promotional products are a great way to give an incentive to prospective customers or clients. They offer an effective way to keep your information fresh in the minds of recipients.
Reinforce Your Brand
Business promotional items are a fantastic way to strengthen relationships, reinforce a brand and simply say thanks to existing clients and customers. The gesture is an important way to make recipients feel appreciated and taken care of. Promotional items will influence customers into feeling a bond with your brand, likely increasing their brand loyalty with your company.
Long Term Branding
Promoting for the long term is not only effective for existing clients and customers, it is effective for reaching out to potential customers as well. Reusable promotional items will be utilized repeatedly and gain valuable brand exposure for your company.
Want everyone to know who you are? Inkwell will develop a merchandise strategy to to deliver your brand and your message to your target audience.
Inkwell creates product based sales promotion programs designed to have an immediate and measurable impact. Campaigns are employed to increase consumer demand, stimulate market demand or improve product availability.
Objectives are the milestones that must be reached in order to meet the goal. They must be specific, measurable and attainable.
Define the Target Audience
Target audience should be specific, measurable and attainable. It is important to consider whether the business offers a product or service that is appropriate for this target audience. Is this product or service something consumers generally need, want or is it an unsought good?
Research When, Where & How to Reach the Target Audience
Is there a common place where members of the target audience gather? Is an upcoming event that draws a large population of people or trade show created specifically for the target audience.
Create a Message
What do we want to say and how do we want to say it.
Select the Product
This is the fun part. Inkwell will work with clients to select the perfect product that reflects our clients vision, while delivering their message.
Inkwell will assist the client through the campaign. Whether utilizing Inkwell web services, direct mail or other services, Inkwell will remain engaged and committed to the success of the program
Determine the results of the campaign. We analyze the success of each program and provide feedback to our clients. Were objectives met? What are the next steps?
Certified Women Owned Enterprise
Inkwell Global Marketing is the leading Minority/Women-Owned supplier of branded and promotional merchandise.
As a certified WBE (Woman Business Enterprise), we work with companies and organizations that are committed to supporting minority and women-owned businesses, while helping them reach and maintain their minority purchase requirements.
In addition to Inkwell's MWBE certified status, Inkwell's Supplier Diversity initiative encourages the inclusion of minority and women owned business enterprises and suppliers in all parts of our supply chain.
Equal Opportunity Employer
Inkwell is an equal opportunity employer. We hire without regard to race, color, gender, religion, national origin, age, or learning or physical disability.
Inkwell's philosophy is based on the conviction that the well-being of our company and the well-being of its employees are synonymous. We are dedicated to the belief that our most valuable asset is our people. Inkwell employs people in a nondiscriminatory manner, treating everyone with respect and dignity, and applies policies and procedures in a fair, consistent, and an equitable manner. We are committed to work with, encourage, and aid employees in realizing their full potential.
Today, promotional products are not just an extension of marketing...they fuel it. They give it energy and power. Inkwell delivers real life advertising that people invite into their everyday lives. Whether at work, school or home, branded merchandise is visible and a powerful marketing tool.
The average cost-per-impression of a promotional product is $.004. That’s powerful and thats proof that promotional products are an important part of your overall advertising and public relations strategy.
At Inkwell, strategy, creativity and innovation fuel brand value. We approach every aspect of branded merchandise with a goal of delivering promotional programs that are powerful, effective and creative.
We are a marketing partner to our clients and have created successful, brand-building programs for the world’s most recognized companies. We’re about powerful, fresh ideas that enhance your message, elevate engagement and create brands.