Loading Inkwell Global Marketing
Please Wait...

Global


Inkwell Global Marketing
Inkwell is a global company with operations based in the USA and China. Our expertise includes designing, sourcing, manufacturing and distributing custom made products. We are the link between USA companies and China manufacturing.

Creative


Creative Design
The products we design, recommend and supply to customers will reflect the values of their organization and reinforce brand identity.

Experienced



We have the experience to meet the needs of businesses across many industry sectors seeking creative, cost effective and global support in their purchase of promotional products.

Powerful


Branded Promotional Products
Today, promotional products are not just an extension of marketing...they fuel it. They give it energy and power.

Locations

New York City
121 West 27th St, Suite 802
New York, NY 10001
212-273-9877
Fax: 212-216-0929
info@inkwellusa.com

 

New Jersey
600 Madison Ave.
Manalapan, NJ 07726
732-536-2822
Fax: 732-972-2547
info@inkwellusa.com

 

Shenzhen, China
Rm.1101 & 1103, 11F, Yindu Building
3016 Shennan East Road, Luohu District
Shenzhen, Guangdong Province, China 518001
info@inkwellasia.com

Connect with Inkwell


   Contact Inkwell

Global

Importing

Inkwell has been importing promotional merchandise from China for 25 years. We are experts in designing and manufacturing products in China. Our growth is due to a high demand for high-quality, high-value import services. Our experienced staff works hand in hand with our manufacturing partners to find the best solution for our clients' needs. Specializing in several product categories, Inkwell sources products a simple as basic writing pads to complex OEM projects.

Global Sales

Large International companies rely on Inkwell to standardize their promotional products globally. Our expertise includes; developing global merchandise collections, distributing to client locations worldwide, negotiating global contracts with China factories and managing global web stores.

Worldwide Logistics

Inkwell ships to over 150 countries worldwide from Inkwell warehouses in USA, China and Europe. Our full-service capabilities include; ocean and air logistics, customs processing, port services, and inland local delivery. Our door to door service makes it simple for clients to distribute their merchandise worldwide.

Design


Inkwell Global Marketing
Design plays a very important role in the way our company works and is often a key factor in differentiating ourselves from our competitors. Our success with design over the years has relied upon a very simple method: research, sketch, refine, manufacture.

E-Commerce


Creative Design
Our online stores focus on building an attractive user friendly ordering platform for our clients. Our web designers work closely with our clients to build custom stores that will provide a complete solution for their clients' marketing and procurement needs.

Manufacturing



We provide factory direct manufacturing of a wide range of products in Asia based factories. We provide the highest quality manufacturing at the lowest possible prices.

Distribution



Inkwell Global Marketing specializes in supply chain inventory management and parcel distribution. We customize each fulfillment program specifically for individual client needs.

Brand Building


Inkwell Global Marketing
Utilizing strategic branded merchandise will add visibility and excitement to any product launch. Inkwell's creative team works closely with our clients to create the perfect product, designed to deliver the message to the targeted audience.

Product Campaigns


Creative Design
Inkwell creates product based sales promotion programs designed to have an immediate and measurable impact. Campaigns are employed for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.

Recognition



Inkwell encourages clients to motivate and recognize their employees, clients and associates. Whether you are welcoming a new employee, recognizing sales performance or thanking an associate, Inkwell will provide you with a program within your budget.

Inkwell Shop



Browse thousands of promotional products on Inkwell Shop.

Corporate Promotions


Inkwell Global Marketing Corporate Promotions
Our account managers become part of our customers' marketing departments, being able to consult and advise customers on how best to use promotional merchandise to market their businesses.

Sales Promotions


Sales Promotion
Inkwell Global Marketing offers a wide range of services from strategic planning and idea generation to prototyping and manufacturing.

Direct Marketing


Direct Marketing
Our Global services offer large companies the most comprehensive and cost efficient source for managing the purchasing and distribution of branded products worldwide.

Out Source Programs


Out Source Programs
Our in-house design team, photographic studio and project managers support customers in bringing their concepts to life. They are the cool team - on trend, on brand and on target.

Sustainability


Inkwell Global Marketing
Utilizing strategic branded merchandise will add visibility and excitement to any product launch. Inkwell's creative team works closely with our clients to create the perfect product, designed to deliver the message to the targeted audience.

Diversity


Diversity
Inkwell Global Marketing is the leading Minority/Women-Owned supplier of branded and promotional merchandise.

Community


Community
Inkwell recognizes the close connection between our success and our ability to make a positive impact on our customers, our associates and our community. Our strong connection to community help make us a company of choice for our employees, suppliers and customers.

Contact


Locations
If you would like to contact Inkwell, we would be happy to hear from you.

Manufacturing

Interested in learning about Manufacturing a Custom Product?

Global Procurement

With 25 years of experience, Inkwell Global Marketing has developed factory-direct relationships with hundreds of reliable manufacturing partners. These partners produce goods in many product categories:

  • Small Electronics
  • Plastic products
  • Printed Paper Products
  • Custom OEM Metals
  • Textiles, Wearables and Plush
  • Bags, Totes and Backpacks
  • Drinkware

We work closely with clients you to define the product specifications you desire, source the right manufacturer, communicate your objectives, and negotiate the best price.

Custom OEM Products

Inkwell Global Marketing is your solution to making a product idea into reality. We assist with fine tuning your idea, providing hand sketches and 3D CAD rendering. Inkwell will oversee and manage all aspects of product development, testing, manufacture and logistics. We specialize in everything from simple plastic case to complex to electronic medical training devices.

Inspections

Product Compliance and Safety Testing
All Inkwell products meet the quality and safety expectations of customers as well as requirements of the CPSIA and Prop 65. Inkwell's China staff has dedicated staff work with well recognized independent testing partners to ensure compliance with CPSIA, Prop 65 and applicable safety requirements. This step is repeated again at the end (final) before any product is shipped. Our expertise includes:

CPSIA
The Consumer Product Safety Improvement Act of 2008 (CPSIA) was passed by U.S. Congress and signed into law by President Bush on Aug. 14, 2008. CPSIA is designed to allow The U.S. Consumer Products Safety Commission to better regulate the safety of children's products imported for sale in the U.S. Each child's product is reviewed, protocol established and tested by one of our independent testing lab partners to ensure the appropriate CPSIA standards are met.

Social Compliance
We deliver products to our customers. Where these are made, by whom and under what conditions are vital to us and our customers. The process with which we approach our stance on ethical auditing has been refined by over 30 years of experience and an understanding of best practice. We conduct and library audits with all of our factories. Audits performed at factory site, typically conducted by an independent testing lab partner. An audit assesses the following areas: child labor, forced labor, health/safety, freedom of association, discrimination, disciplinary procedures, conditions of the dormitory/canteen, working hours, attendance records, wages, over time compensation, and social insurance system.

C-TPAT
This is a transportation security certification. It became very popular after 9/11. Companies and their suppliers go through different tiers of certification to ensure goods shipping into the US do not contain weapons, harmful substances, or potentially hazardous materials. Inkwell only works with C-TPAT certified freight forwarders.

FDA Testing
Generally this applies to drinkware and food serving containers. All mugs, bottles, cups, plates, and food related products are tested to the applicable FDA food contact testing. The specific tests are based on the material or plastic resin code.

ISO 9000-03
ISO is a family of standards and guidelines for quality in the manufacturing and service industries from the International Organization for Standardization (ISO). ISO 9000 defines the criteria for what should be measured. ISO 9001 covers design and development. ISO 9002 covers production, installation and service, and ISO 9003 covers final testing and inspection. Inkwell strives to utilize manufacturing partners with ISO 9000 certification where relevant to project scope or upon client request.


Want to learn more about setting up an Online Company Store for your organization?

Custom Web Stores

We design our stores to match the brands they represent, creating an authentic experience for your employees or customers. Stock your store with thousands of the most popular promotional products, each branded with your company logo.

PunchOut Capable

We'll link into your existing procurement platform, such as as Ariba, Peoplesoft and SAP, to provide a seamless shopping experience. Depending on your requirements, we will make you a store that is compatible with a level 1 or level 2 PunchOut environment.

Order Forms

Have a special request? Custom order promotional products for your campaigns with online ordering forms. Order using a printable PDF, spreadsheet, or right from the browser.

Special Projects

We work closely with our clients to provide custom solutions for their online marketing and e-commerce requirements.
  • E-Mail Campaigns
  • Mini Stores
  • Multimedia Projects
  • Social Media Integration

Design Services

Interested in having a custom product designed?

Product Design

The best solution for our clients often requires taking a concept from design to delivery. Our in-house design team and project managers support our customers in bringing their concepts to life from initial concept to mass production.
  • Hand Drawings
  • Industrial Design
  • 3D CAD Design
  • Prototyping
  • Merchandising

Web Design

Inkwell designs corporate merchandise web stores. Our designers develop user friendly attractive sites to best represent our clients' brands.

Graphic Design

Inkwell's in house graphic designers serve as an extention of our clients marketing and design departments. Inkwell designers are well versed in all apsect of the decorating and manufacturing process. From typesetting to illustrating to logo creation, Inkwell's designers will insure your message delivery is consistent with the image of your brand.

Packaging Design

The effectiveness of a promotional product can have everything to do with the packaging. A mug packaged with a custom hot chocolate mix in a color coordinated box will be better receved than a mug handed out in bulk.
  • Custom boxes
  • Printed ribbon
  • Custom labeling
  • Bags

Distribution

Warehouse and Storage

A large part of the products we provide our customers are held, pre-branded, in our own warehouses in New Jersey and Shenzhen China. This gives our clients the option to order in bulk and receive high volume prices. Customer have access to viewing their inventory levels, dispatching parcels, replenish inventory, generate kits and receive tracking information live online. Whether you need long term storage and distribution of promotional and collateral material, or a place to store your merchandise short term, Inkwell warehouse services will provide a solution.

Fulfillment Services

  • Pick, Pack and Ship Services
  • Catalog Fulfillment
  • Literature Fulfillment
  • Kitting, Collation and Assembly
  • POP and POS Distribution
  • Sampling Programs
  • Secure Inventory Management and Control
  • Value Added Services (Personalization, Gift Cards, Gift Wrap)

Worldwide Logistics

Inkwell ships to over 150 countries worldwide from Inkwell warehouses in USA, China and Europe. Our full-service capabilities include: ocean and air logistics, customs processing, port services, and inland local delivery. Our door to door service offers our clients a solution to distribute their merchandise and marketing and collateral materials globally.

Corporate Promotions

The promotional products industry was born by entrepreneurial individuals recognizing the needs of businesses to reflect their brands and corporate values utilizing merchandise emblazened with their message. This is Inkwell's origin and passion. The most effective means of advertising is putting a message in front of a target audience.

Account Management

A close relationship between our account managers and customers offers a continuity of knowledge and understanding to deliver on brand, on budget, promotional items to customers across a wide range of business sizes and sectors. Our account managers become an extention of our customers’ marketing departments, being able to consult and advise customers on how best to use promotional merchandise to market their businesses.

Corporate Apparel

Inkwell provides the most efficient turnkey solution for keeping employees, distributors, partners and even your customers outfitted with the latest styles of corporate apparel. From executive dress shirts to the newest outerwear, Inkwell has a wide range or apparel for the corporate market. With name brands including: Under Armour, Adidas, Nike, Champion, Polo, Callaway, Cutter & Buck, Ashworth, American Apparel, Columbia, Gildan, Tommy Bahama.

Our services include:
  • Merchandising
  • Private lapel programs
  • Newest decorating techniques
  • Online ordering
  • Brand on demand programs
  • Co-op programs

Events and Trade Shows

Utilizing strategic branded merchandise will add visibility and excitement to any event or trade show. Inkwell's acount managers and creative team work with clients to create the perfect mix of products designed to leave a lasting impact with the recipients.

Products and Identity Launches

Inkwell will assist you in developing merchandise to promote your product or service. We specialize in promoting new products or services to existing clients.
Inkwell creates product based sales promotion programs designed to have an immediate and measurable impact. Campaigns are employed for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.


Consumer Promotions

  • Gift with purchase
  • On / In pack Pack
  • Subscription gift
  • Rewards programs
  • Compliance items

Dealer promotions

  • Dealer Loader
  • Dealer Loyalty program
  • Dealer signage
  • Dealer starter kits
Inkwell is a leader in developing and executing direct marketing strategies that elicit action. Direct marketing differentiates from other marketing in that it is measured directly.

Direct marketing campaigns are about building a continued relationship with customers and building two-way conversations with customers and prospects.

Direct Mail

Direct mail is one of the most cost-effective tools you can use to communicate with your target audience and inspire new customers to inquire about your business. The biggest advantage of direct mail is its ability to make personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment.

From postcards, letters and self mailers, to food gifts and promotional products, Inkwell will execute a full service direct mail program for your organization, creating one-to-one marketing mail pieces.
Innovative technology and Inkwell's expertise in variable data printing enables clients to maximize returns by delivering more targeted messages.

Event Marketing

Golf outings, charity runs, corporate picnics, and sporting events are examples of targeted marketing opportunities. Inkwell develops merchandise to help the success of corporate events. We work closely with clients, designing and producing merchandise that reflects the spirit of the event, while being a cherished keepsake and long lasting reminder of the event.

Guerrilla Marketing

Branded merchandise is a key element in all guerrilla marketing campaigns. If you are thinking of starting a guerrilla marketing campaign, make Inkwell your first call. We will assist in every stage of the planning. From merchandise selection to graphics to execution, we utilize our disciplines to develop customized campaigns.

Creativity

The products we design, recommend and supply to customers will reflect the values of their organization and reinforce brand identity. Working with diverse brands from multiple business sectors, the creative input into product selection and thinking differently adds value to the marketing mix, supporting the corporate marketing programs of businesses.

Inventory

We hold stock of approved, client-branded merchandise, available for immediate call-off by customers. Need something the next day? No problem, and minimum order quantities don’t apply. It’ll be on brand, on quality, on price and on time – now that’s total convenience and great service.

Web Stores

Inkwell's in-house web solutions provide customers with a secure, user friendly and informative platform to view and order products.

Account Management

Inkwell account managers are the best in this industry. They are proud to be part of the successes of the marketing campaigns of their clients. Building relationships and knowledge of customers are what we are all about.

Logistics

Inkwell ships to 133 countries worldwide from company owned warehouses in New Jersey, USA and Shenzhen, China. Our expertise incudes all aspects of the delivery of products to our customers worldwide.

Recognition

The world's leading businesses use recognition programs to boost performance. Inkwell encourages clients to motivate and recognize their employees, clients and associates. Whether you are welcoming a new employee, recognizing sales performance or thanking an associate, Inkwell will provide you with a program within your budget.

Service Award Programs

Service actually encompasses the whole working life of an employee. Retention and loyalty levels can be substantially improved by programs that acknowledge length of service. And, of course, when someone retires it sets a shining example to their colleagues if they are properly recognized for their service and loyalty.

Incentive Programs

If you want a bit more from your people, you have to give something extra in return - something that celebrates success as well as rewarding it. We can structure programs that address tactical issues.

Sales and Performance Awards

From traditional awards to name brand lifestyle products, Inkwell will assist you in developing sales and performance awards that reflect your organizational image and values.

Channel Partner Programs

Indirect channel sales is a critical element to several of Inkwell's clients success. Inkwell develops merchandise based incentive programs designed to motivate channel partners and provide brand visibility. Inkwell will develop a custom channel incentive solution for your organization that drive sales, build loyalty and engage the agents, dealers, distributors, resellers and customers that move and use your products.

Brand Building

A solid brand is a foundation for any organization.

Inkwell creates merchandise designed to establish a powerful, personal and long-lasting experience between brand and consumer.

Merchandise can be one of the most powerful brand building tools, one that communicates with consumers in a multi-sensory way. The more you reach consumers through sights, sounds, touch and smells, the better you can establish a strong emotional connection. After all, a 30-second ad, no matter how clever, is unlikely to create a long-lasting bond.
New Customers

New Customers

Promotional products are a great way to give an incentive to prospective customers or clients. They offer an effective way to keep your information fresh in the minds of recipients.
Reinforce Your Brand

Reinforce Your Brand

Business promotional items are a fantastic way to strengthen relationships, reinforce a brand and simply say thanks to existing clients and customers. The gesture is an important way to make recipients feel appreciated and taken care of. Promotional items will influence customers into feeling a bond with your brand, likely increasing their brand loyalty with your company.
Long Term Branding

Long Term Branding

Promoting for the long term is not only effective for existing clients and customers, it is effective for reaching out to potential customers as well. Reusable promotional items will be utilized repeatedly and gain valuable brand exposure for your company.
Brand Awareness

Brand Awareness

Want everyone to know who you are? Inkwell will develop a merchandise strategy to to deliver your brand and your message to your target audience.

Contact Inkwell

General Inquiries

(800) 437-8518
(732) 617-3500

Fax: 732-972-2547
info@inkwellusa.com
Contact Us

Careers

(732) 617-3030

HR@inkwellusa.com

Suppliers

(732) 617-3024

suppliers@inkwellusa.com

Locations

New York City
121 West 27th St, Suite 802
New York, NY 10001
212-273-9877
Fax: 212-216-0929
info@inkwellusa.com
New Jersey
600 Madison Ave.
Manalapan, NJ 07726
732-617-3500
Fax: 732-972-2547
info@inkwellusa.com
China
Rm.1101 & 1103, 11F, Yindu Building
3016 Shennan East Road, Luohu District
Shenzhen, Guangdong Province, China 518001
(86) 755-8218 6855
Fax: (852)3909-1256

Product Campaigns

Inkwell creates product based sales promotion programs designed to have an immediate and measurable impact. Campaigns are employed to increase consumer demand, stimulate market demand or improve product availability.

Determine Objectives

Objectives are the milestones that must be reached in order to meet the goal. They must be specific, measurable and attainable.

Define the Target Audience

Target audience should be specific, measurable and attainable. It is important to consider whether the business offers a product or service that is appropriate for this target audience. Is this product or service something consumers generally need, want or is it an unsought good?

Research When, Where & How to Reach the Target Audience

Is there a common place where members of the target audience gather? Is an upcoming event that draws a large population of people or trade show created specifically for the target audience.

Create a Message

What do we want to say and how do we want to say it.

Select the Product

This is the fun part. Inkwell will work with clients to select the perfect product that reflects our clients vision, while delivering their message.

Implementation

Inkwell will assist the client through the campaign. Whether utilizing Inkwell web services, direct mail or other services, Inkwell will remain engaged and committed to the success of the program

Evaluate

Determine the results of the campaign. We analyze the success of each program and provide feedback to our clients. Were objectives met? What are the next steps?

Community

Inkwell recognizes the close connection between our success and our ability to make a positive impact on our customers, our associates and our community. Our strong connection to community help make us a company of choice for our employees, suppliers and customers.

Social Accountability

We deliver products to our customers. Where these products are made, by whom and under what conditions are vital to us and our customers.

Proper Workplaces

Inkwell and our partner factories provide a safe, healthy and secure workplace. We abide by applicable laws and regulations for safety and health. Proper sanitation, lighting, ventilation and fire safety protection are provided.

Fair Compensation

Our factory assessment verifies that worker’s wages meet local standards and requirements. In addition,Inkwell requires that fair and legal rates are paid for overtime.

Good Labor Practices

Inkwell and our partner factories do not support any form of forced labor, or the use of physical or verbal harassment to discipline employees. We comply with all minimum age provisions and regulations.

Giving

Inkwell is a part of the community fabric in the cities and towns we reside and work in. From our earliest days, we have understood that being a responsible member of any community means giving—of our money, our time, our products and our unique expertise.

We proudly sponsor or contribute to a wide range of community events, charitable outings, arts & sciences, civil service initiatives, youth and educational programs.


Diversity

Certified Women Owned Enterprise

Inkwell Global Marketing is the leading Minority/Women-Owned supplier of branded and promotional merchandise. As a certified WBE (Woman Business Enterprise), we work with companies and organizations that are committed to supporting minority and women-owned businesses, while helping them reach and maintain their minority purchase requirements.

In addition to Inkwell's MWBE certified status, Inkwell's Supplier Diversity initiative encourages the inclusion of minority and women owned business enterprises and suppliers in all parts of our supply chain.

Equal Opportunity Employer

Inkwell is an equal opportunity employer. We hire without regard to race, color, gender, religion, national origin, age, or learning or physical disability.

Inkwell's philosophy is based on the conviction that the well-being of our company and the well-being of its employees are synonymous. We are dedicated to the belief that our most valuable asset is our people. Inkwell employs people in a nondiscriminatory manner, treating everyone with respect and dignity, and applies policies and procedures in a fair, consistent, and an equitable manner. We are committed to work with, encourage, and aid employees in realizing their full potential.

Sustainability

Inkwell's vision is to generate business and environmental benefits - for ourselves, our customers and our communities — by leading the way in sustainable business practices. We’re working to achieve this vision through a continued focus on:
  • Sourcing more sustainable products and services.
  • Developing smart packaging for products.
  • Using recycled and eco sensitive packing materials.
  • Offering easy recycled product solutions for our customers.
  • Eliminating operational waste.
  • Maximizing energy efficiency and the use of renewable energy.


Powerful

Today, promotional products are not just an extension of marketing...they fuel it. They give it energy and power. Inkwell delivers real life advertising that people invite into their everyday lives. Whether at work, school or home, branded merchandise is visible and a powerful marketing tool.

The average cost-per-impression of a promotional product is $.004. That’s powerful and thats proof that promotional products are an important part of your overall advertising and public relations strategy. At Inkwell, strategy, creativity and innovation fuel brand value. We approach every aspect of branded merchandise with a goal of delivering promotional programs that are powerful, effective and creative. We are a marketing partner to our clients and have created successful, brand-building programs for the world’s most recognized companies. We’re about powerful, fresh ideas that enhance your message, elevate engagement and create brands.