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COMPANY STORE DEMONSTRATION.

Products That Impress. Brands That Get Noticed. Companies You Remember.

OR CALL (800) 437-8518

What are the Advantages of Promotional Products for Companies?

Promotional products or free corporate giveaways range from merchandize to mugs to water bottles and so on. Since corporate gifts show the logo of the company, they help expand brand visibility and raise brand awareness. They strengthen relationships with clients and boost brand loyalty. Promotional products comprise a highly cost-effective method of advertising and can significantly drive leads, referrals and sales. The products can also be used to improve employee perception, thereby boosting employee morale and increasing retention.

Do People Like Receiving Promotional Products?

People don’t just like receiving promotional products, they love them. Studies show that over 80% people would like to continue receiving promotional products. According to a survey conducted by ppai.org, 83% of the respondents said they liked receiving corporate giveaways with advertising messages. This is great for companies, considering most people tend to avoid ads on TV/radio and quickly skip ads when viewing something online. The respondents also indicated they prefer high quality promotional products that are useful. In fact, poor quality giveaways tend to have a poor effect on brand perception.

How to Choose Promotional Products for My Company?

Choosing the promotional products for your company can be a tough decision to make. Here are a few factors to consider:

  • Target audience – The promotional product you select must resonate with the people you’re handing them out to.
  • Budget – This will help narrow down the choices. It’s best to select a smaller item of good quality, rather than a bigger, but substandard item. You could also lower the volume to increase your per-item budget.
  • Messaging – Different promotional products can convey different messages. So, consider what you wish to convey. For instance, innovative or stability, creative or efficient, young at heart or professional.
  • Supplier – This is among the most important factors to consider. Choose a provider that can help you make a statement that sticks with your target audience.

What is Brand Merchandise?

Brand merchandise is an advertising medium that prominently displays your company logo/ message on a wide variety of products. Some of the products commonly used are corporate apparel/uniforms, hoodies, tee shirts and caps. Others include a wide variety of “promotional products” such as writing instruments, drinkware, household items and trade show giveaways and stationery. Brand merchandise has evolved into a vital part of a strong marketing strategy. It helps expand brand awareness and improve brand perception. It has been used effectively to increase customer loyalty and promote sales. In fact, more than 60% of respondents in a study stated that they’ve done business with the advertiser after receiving a promotional product. Brand merchandise has also proved effective in increasing employee retention.

83% of American consumers surveyed like receiving a promotional product with an advertising message.

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WHAT OUR CLIENTS ARE SAYING

Benjamin Moore Testimonial

Inkwell does a great job from start to finish. Their sales reps always responds quickly and provides choices and then delivers on time. I especially like that they provide shipping tracking numbers on every order.

- Senior Print Buyer - Benjamin Moore