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        4 Halloween Marketing Ideas for Your Business

        Halloween is just around the corner! What are you doing to prepare for this spooktacular holiday?

        If you haven’t yet had the time to develop a Halloween campaign, we have you covered. The holidays are a great time to promote your products and services in a new way. You never know when an extra push can make your business all the more successful!

        Below are four great Halloween marketing ideas to make you super scary – in a good way of course!

        1. Offer a Halloween Discount

        One of the easiest ways to bring in more sales is by offering a discount code or coupon. If you sell products that tie into Halloween, coming up with creative promotions won’t be difficult! Try bundling products or giving an item away for free with a minimum order. You can also give discounts to those who visit your store dressed up on Halloween. Even if your products don’t relate to October 31, no one will argue with a discount!  

        2. Be a Trick-or-Treat Stop

        Another great way to generate more traffic and sales is by being a trick-or-treat stop. Let your customers know in an email newsletter or on social media that you’ll be open and giving away candy to those who stop by. For extra fun, consider ordering candy with your name printed on it.

        If you don’t have a physical store, you can still enjoy some of this action online! When people visit your website, you can do something fun such as asking them to find the hidden witches on your web pages. To make it more worthwhile, let visitors submit their answers and the best guesses will be entered into a drawing for branded swag.

        3. Give Away Goodie Bags

        Adults can always use treat bags filled with surprise goodies! There is no better time to do this than Halloween! Give away goodie bags with a minimum purchase or when buying a particular item.

        To make it more fun, tailor your goodie bags to the amount ordered. Those who spend $5-$25 will get an orange goodie bag, $25-$50 get a black goodie back and so on. Don’t forget to add branded merchandise in there!

        4. Host a Halloween Contest

        Last but not least, celebrate Halloween by holding a contest or giveaway. The choices are endless! If your product relates to Halloween – candy, costumes, decor, lighting – you can ask customers to upload a photo of themselves with your product and the hashtag of your choice. Then, you can pick one of the photos as the winner. Other ideas include asking people to share their scariest ghost stories or voting on things like haunted places, scary movies, etc.

        We hope that we’ve inspired you to incorporate some ghostly ghouls and spooky pumpkins into your October marketing campaigns. If you need branded merchandise with your name on it, Inkwell Global Marketing is here to help! Call us today to discover the awesome products we have to support your brand through the holidays.

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