To be competitive, your business requires a wide range of online and offline marketing tactics like events, websites, ad campaigns, email marketing, content marketing, social media and more. To ensure all campaign materials are successfully distributed across relevant channels, it’s important to have a marketing fulfillment program.
Marketing fulfillment is the ability to complete the requirements needed to launch your marketing campaigns. To succeed in marketing fulfillment, you must utilize the right tools and techniques to ensure efficiency, automation and quick turnaround times. Below are four crucial benefits of marketing fulfillment and why it’s important for your business.
1. Streamline Ordering
When you partner with a marketing firm like Inkwell USA, you’ll have a centralized platform for managing all of your marketing channels and partners. With a single location, your teams will have an easier time finding files, ordering merchandise and getting everything shipped on time. This allows for the best service possible whether you’re ordering 20 customer welcome packages or 2,000 direct mailers.
2. Ensure Brand Consistency
When you order branded promo materials from several different companies, they’ll probably end up looking different from one another. Franchises use different printing materials and equipment, resulting in discrepancies between formats, colors, logos, etc. To ensure your branding is consistent, it’s best to have your materials fulfilled through a single platform.
3. Manage Marketing Budget
Having all of your marketing materials under one roof also makes it easier to manage your budget. Rather than having orders going out to hundreds of franchises, you can keep an eye on a single platform and quickly spot waste. And, if you notice that you are wasting money, you can track back the spending to the department or individual who made the orders.
4. Forecast Future Orders
One of the ways that businesses waste money is by ordering products they don’t need. At the same time, you don’t want to run out of product because this can look bad for business. A marketing fulfillment solution makes it easy to create a promotional inventory report so that you don’t order too much or too little.
Inkwell USA Offers Convenient Marketing Fulfillment Solutions
Inkwell USA offers streamlined production, kitting and fulfillment services. Get what you need when you need it, with most products shipping within 24 hours. Our creative experts can help you select personalized promotional items and ship them in your brand’s own packaging. Contact us today to learn more!