Once you’ve gone through the process of creating and promoting your brand, it’s easy to get complacent. Stale brands don’t bring in customers, though. You need to keep things exciting so that people are eager to see what you do next. You can probably think of a few brands that you always keep tabs on because they run great promotions!
Let’s discuss five important tips for keeping your brand fresh and relevant in a competitive marketplace.
- Evolve Your Products
No matter what type of product or service your brand sells, there are ways to mature it. Both your customers and the industry climate change, so start by thinking about how your company has adapted. Also, consider the improvements that have been made to your products. Are you using different materials? Have you expanded your product line? Is your formula new and improved?
- Ask the Right Questions
One of the best ways to keep your brand relevant is by gathering feedback from your customers. As much as you may try to walk in your customer’s shoes, the reality is that you can’t. So, ask them what you want to know more about! What do people love about your products? What can you do differently? Why do customers choose you over your competitors? Sometimes it’s the small things that can make a huge difference in the way people perceive your brand.
- Build Anticipation
Your brand has a tone to follow, but that doesn’t mean you have to be predictable in everything you do. Building anticipation encourages people to check in with your brand to see what’s next. Product launches, trade show events, free promotional items, industry news, product line extensions, community outreach efforts, massive sales/discounts, etc. can all be used to engage your audience.
- Monitor Online Conversations
You may not be able to intervene in neighbors’ conversations, but you can protect your brand’s online reputation. Research your brand often, search for your company name on social media, browse through the comments on relevant posts to get a good understanding of how people view your brand. If you see consistent areas that are lacking, come up with a solution to fix them. On the other hand, if you find factors that set you apart from your competition, capitalize on them.
- Get a New Perspective
Remember why you do what you do. Don’t stress about creating the perfect message that will make you a star. Instead, be consistent in your tone and deliver on what you promise. The last thing you want to do is confuse your customers. If you feel stuck, take some time to relax and let new ideas come to you.
By following our five tips above, you can keep your brand fresh and exciting all year long!