Each generation is unique – and Gen Z is no exception. This generation follows millennials and includes anyone born between 1997 and 2012. Generation Z has been raised on the internet and social media, so their outlook on the world is far different from previous generations.
At this time, the oldest Gen Zs are turning 24 years old. They’re already graduating from college, entering the workforce and making purchase decisions. To ensure your brand stays relevant, you’ll need to find ways to connect with this generation just as you did with the millennials.
Promotional products continue to be an effective way to reach younger audiences. They enjoy this personalized attention, and it’s far different from the online ads they’re used to seeing. Below are eight popular Gen Z trends in promotional swag.
1. Athleisure
There’s the good old saying, “comfort over style,” but Gen Zs believe they can have both. Athleisure like leggings, crop tops and oversized tees are widely popular among this generation. They get the best of both worlds – stylish clothes that are equally comfortable.
2. Ripped Denim
Some of the latest fashion trends look like we’ve stepped back into the early 2000s. Older generations are more accustomed to straight-legged jeans, but Gen Zs are happy to experiment with rips, tears, patches, splatters and oversized fits.
3. Tie-Dye…Anything
Lately, everyone loves tie-dye! If you can’t find tie-dye promotional products that fit your brand, consider handing out plain white t-shirts or canvas totes that people can dye on their own.
4. Gender-Fluid Fashion
Genderless fashion, or unisex clothing, is riding high in the fashion world. People appreciate the inclusivity it offers – and you can already see celebrities wearing these it-items around town. Consider some of the plain, simple apparel items that will appeal to both genders.
5. Tiny Sunglasses
If you enjoy handing out sunglasses at your summer events, this one’s for you! Remember when those oversized sunglasses were in style? Well now it’s the tiny sunglasses that are in. These sunglasses have small lenses and thin frames and are reminiscent of the ’60s and ’70s.
6. Bucket Hats
Bucket hats are popular because they’re cute, functional and genderless. Order plain-colored bucket hats that your younger audience can tie dye – double win!
7. Sustainably Sourced Materials
Gen Zs hold brands accountable for the materials they use. When possible, choose sustainably sourced materials such as bamboo, wheat and paperboard. Inkwell carries a wide assortment of sustainable promotional products such as our popular wheat utensils, wheat pens and bamboo cooler.
8. Tech Gadgets
A good percentage of Gen Z is replacing toys with tech gadgets. As an example, a 13-year-old is going to prefer an iPad or iPhone over toys. Some popular ideas for tech gadgets include stand-out phone holders, cord organizers, phone stands and tablet holders.
By keeping these eight Gen Z trends in mind, you can choose promotional products that your audience will notice and want to have. Shop with Inkwell for high-quality branded merchandise delivered on time!