Using promotional products is a great strategy when trying to increase your brand recognition. If you are in the business of promotional products, you know the impact they can have on your company. Valuable to both existing and new customers, even the smallest product, such as a branded pen, can be helpful in generating customer loyalty.
Take the giveaways during trade shows, for example. Offering these promotional products is an effective attention-grabbing technique, especially for those who want to create an impression and amplify their brand reach. This is because everyone loves to take home something unique and useful after a day of exploring different brands. Surely, the power of promotional products for branding is second to none and should never be left out of your marketing strategy.
1. Increased Brand Recognition
All businesses have the common goal of creating a strong reputation. They want to stand out from their competitors as well as be true to all consumers. The question, “How is this done?” is often asked. The short answer is promotional product marketing, as these products tend to be kept for long periods of time, reinforcing brand exposure. In fact, 6 out of 10 people keep promotional products for up to two years.
For this reason, promotional products support your brand’s reputation and even its growth. This marketing technique enables your company to increase its brand recognition through its clients. The people who use your products become walking advertisements for your company, which is another way to expand your reach. As such, it pays off to customize promotional merchandise that matches the needs of your brand and your audience.
2. Loyalty & Retention
The benefits of branding through promotional products are extensive. Apart from reaching customers and creating impressions, promotional products help in shaping strong customer loyalty and retention by bringing a personality to your brand. Constant exposure to these products makes it much easier for the owner to remember the brand associated with it.
In return, they are more likely to do business with you and it can even instill a sense of reciprocity. This means that giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. After receiving a promotional product, 85% of consumers do business with the company.
3. Cost-Effective Marketing Strategy
Promotional products are cost-effective compared to other popular forms of advertising efforts, especially media, when trying to build your brand. Most branded merchandise uses a word-of-mouth technique to boost cost per impression. Since promotional products are typically passed from one person to the next, your brand reputation will benefit immensely from increased impressions. Consumers hang on to promotional products for an average of 6.6 months.
In addition, you can find promotional products that fit your budget. For instance, if you’re looking for something that is useful in offices, custom pens, lanyards and portfolios are great options that come with a reasonable price tag. Custom apparel is another cost-effective means to advertise your brand and expand your audience.
Since there are many options on the market, you need to be thorough with your choices. Find the most suitable pick that highlights your brand while ensuring you stay within your budget.
4. Ability to Stand Out Among Your Competition
There are so many options for the items that you can put your name on. From pens and coffee mugs to fidget spinners and PopSockets, the possibilities are endless. Unlike business cards, promotional products can be tailored to your specific target market and allow your business’s creativity to shine.
Some of the best ways to get your brand to stand out include using a catchphrase that brings personality to your brand. To keep up with the competition, you should always be on the lookout for the newest fad that you can put your name on. Staying on top of the trends will help keep your audience interested in your products.
Consider lanyards, which have been widely used as promotional items for years. To spruce up your marketing strategy, why not go for an improved version of this product? Instead of the traditional lanyards, try the upgraded ones that come with a phone holder and a wallet. This unique merchandise helps you attract more attention from the crowd and create lasting impressions among potential customers.
5. Increase Leads and Generate Sales
Promotional products are more than just branding tools. They are lead generators. As these items have proven to make a long-lasting impression on existing consumers, increasing the ROI of these items can be easy.
As such, creating promotional product branding is pivotal in improving visibility, solidifying reputation and increasing sales. Take your time in choosing the merchandise that matches your company. Be sure to consider your audience as well as your budget. Once everything is set, promotional products become a key factor in creating a solid customer base and building customer loyalty.
Top Promotional Product Categories by Sales
As seen in the infographic, the most common promotional product category is wearables. Drinkware, bags and writing instruments were also very popular choices.
Potent. Proven. Promotional.
The benefits of promotional products are impressive. Whether it is a free pen, a T-shirt or cell phone case, promotional products are one of the most efficient methods of raising awareness for a brand and generating leads. It is now a 15 billion dollar industry with companies such as Pfizer, AT&T and GM investing tens of millions of dollars per year.
Grow Your Brand With Inkwell
There is no question when it comes to branding that promotional products are the way to go. If you’re going to do it, do it well. Use Inkwell. With a wide range of made-to-order merch for your business, it’s much easier to catch the eye of potential clients and improve your visibility. Deliver your message through our high-quality items and grow your brand effectively today.
