Branded swag are products with brand elements on them. This can be name, logo, and colors. The freebies are handed out to the public to build a fandom. For example, Microsoft’s main offerings are Dynamics 365, Cloud, OneNote, Outlook, Excel, and Word. But it also has swags like bottles, caps and t-shirts for its employees, stakeholders, and customers. These are customized items that can be used for promotion.
Today, swags have become a staple in modern business. So, it is no surprise that the global promotional product market was estimated to be $86 billion in 2022 and the size stands at $28 billion in North America alone. They act like marketing tools that can ensure awareness and recognition and ultimately boost leads. This article talks about a few products that you must consider regardless of what your business is about. Read on to find out.
Custom mugs, water bottles and tumblers can help everyone sip on their favorite tea, coffee and smoothies on the go. Reusable ones especially deliver major marketing results. They are an extensive part of the swag industry since studies have found that 78% of consumers own promotional drinkware. Check for rim thickness, weight, and overall quality. Pick crystal glasses, if budget permits, since they are less likely to chip over time.
Look for a company that can provide executive metal stylus pens with a soft-touch finish and antimicrobial properties. These can keep hands and the work desk clean. Engraved silver imprint details in contrast with a classy matte finish can make a brand statement. Now get the product personalized with your preferred colors and decorating methods. You may also consider notebooks, calendars, diaries, and conference folders.
The idea of promotional products is to be useful to the recipient for their impact to be felt and reflect the company that is sending them out. Make sure the shirts have neat seams, high- quality fabric (no shrinkage and fading), bright base colors and good stitching. Cotton could be the right choice since summers are on the way in the US.
The ones featuring lay-flat sides and bottom gussets are perfect. Ultrasonic heat seal could be another added advantage. Make sure they are made from at least 15% recyclable material since 60% of consumers highly support brands that promote sustainability. White would be a preferred color since it is quite well-perceived and goes well with most outfits.
Make sure it is a crossbody. It will help to carry devices while running errands or while spending fun time outdoors. Use the imprint method to add your company name and logo for the best visibility possible. This is one of the most beneficial products to keep phones, air pods and similar small items handy. You will be able to impress your clients like no other and keep generating good impressions for months.
Ensuring a bigger ROI does not have to be restricted to TV ads, social media posts or brochures. A survey on the efficiency of promotional products found customers are 2.5 times more likely to think positively about tangible branded swags. Learn about your target audience and make sure the products are aligned with their wants. This may encourage them to pick your brand among a sea of competitors and turn into repeat buyers too.