Trade shows are powerful marketing tools. You come face-to-face with potential customers and may expand your reach easily. Instant feedback and finding partners with similar expertise are other benefits that can be the driving force to boost your business. The trade show and conference planning market size stands at $17.4 billion in the US in 2022 alone and is expected to rise by 13.8% in the same year.
These figures show how trade shows are booming despite living in a digital world. But it is a huge investment and organizing a successful one needs resilience and creativity. Studies have found that 92% of attendees visit to learn about new products and they may spend 8.3 hours on average visiting all displays. So, you need to stand out from the crowd with a clear plan and avoid risky endeavors. Here’s a look.
Unique Company Swag
Useful promotional items of thoughtful tokens like a photo frame or tote bag will create a long-lasting impression. They will bring people to your booth and help showcase your offerings to enhance customer engagement. Know that 85% of individuals will remember you for gifting them branded swag.
Work with a company that will:
- carefully curate a collection of items
- ensure impeccable packaging of the highest quality.
You may get a custom pack that can be readily dispatched at any time. These are perfect for all industries like retail, corporate, finance, healthcare, hospitality and technology.
Pre-Show Meetings
Involve the right people with well-defined roles and responsibilities. Now create a realistic goal and give them clear visibility into the show schedule. Train them on goals and objectives. Make sure they are friendly, approachable and knowledgeable. Consider hiring an external team of promotional models, multilingual hostesses and brand ambassadors. They are experienced and can offer the greatest benefit for your time and money. Brief them properly to avoid losing any possible sales.
Social Media presence
Let your contacts know about your trade show! Around 64% of marketers are leveraging social media communities to grow. Create a strong and simple message that will take a few seconds to grab attention. Decide on a theme, use official hashtags, put mini teasers and host free interactive activities online. Get a hold of prominent speakers to talk about your show to generate more traffic to your page. Go live on Facebook or Instagram from the venue from your business account to drive a larger crowd. Keep posting short videos and photos to spur interest. All of these can help maximize the ROI.
Follow Up
Plan it before the show begins and stay fresh in customers’ minds. The politest way would be a mail after a few days. Try not to call and be pushy. It should appear like a simple check-in. The follow-up conversion must contain a valuable piece. For instance, send out offers that are exclusive to the show attendees. Do not forget to personalize the message.
Exhibiting a trade show is a fantastic opportunity to increase sales and awareness. Get in touch with a company that is able to provide fun giveaways to break the ice and welcome more visitors to your kiosk.