Promotional products have proven their worth time and time again as powerful marketing tools. They are budget friendly, improve customer relationships, and boost brand visibility. Around 89% consumers in the US could recall the brand even after two years of receiving a promotional product, according to figures published by SAGE. The stats also reveal another interesting fact. It’s that the banking and financial services sector is the second largest user of promotional products, behind only education.
So, if you’re for the most effective promotion products for financial institutions, here are some ideas.
Since we’re in the digital age, a pen is something we use for the most important things, like inking an agreement, highlighting terms of a deal, filling a form or signing a cheque. In the digital era, the pen has become an exquisite product. A pen with your logo on it is a cost-effective promotional product that gives your brand high visibility.
We love our smartphones so much that there’s a term – nomophobia – describing our anxiety of being stranded without a phone. There were almost 275 million mobile phone users in America in 2020, according to data published by Statista. And, we spend so many hours a day on our smartphones. From waking us in the morning, giving us traffic information to helping us coordinate with our colleague and entertaining us, our smartphones have become an integral part of our lives. This is what makes mobile accessories among the most loved promotional products, according to experts from Inkwell Global Marketing. Here are some ideas:
- Power banks
- Phone stands
- Battery packs
- Car chargers
- Phone cases
Another great promotional item in the banking and financial industry is conference bags. Conferences are quite common in this industry and when you’ve given someone a good quality bag, they’d certainly use it. If you’re targeting only the VIPs among your audience, maybe choose a more sophisticated look. For a larger group, tote bags are ideal. They are strong and provide lots of area for branding. And, they are sustainable, which is valued a great deal by millennials and Gen Zers. These groups are environment conscious and even base their buying decisions on it, according to a report by Gallup.
Whatever you choose, ensure its quality. You wouldn’t want your brand to be associated with a compromise on quality. Also, there’s a greater chance of your promotional item being used by the receiver.