Are you planning on putting together a swag pack for your customers, employees or business partners? You’re on track to create memorable experiences that will leave a lasting impression on the people that matter most to your business!
Despite the rise of digital media, promotional products remain one of the most effective marketing tools. According to recent data, the promotional products industry is currently valued at over $23.3 billion, growing at a rate of 2.7 percent per annum over the past five years.
But rather than handing out standard promo items, you can take things a step further by putting together an unforgettable swag pack – otherwise known as a collection of custom branded products packaged together in a fun and creative pack.
To ensure you excel at this, here are the do’s and don’ts of creating a swag kit.
When Creating a Custom Swag Pack, DO the Following:
- Build your pack with Inkwell. We make it incredibly easy to create the perfect swag pack for your business. Pick your swag from our easy, online pack builder, upload your logo, view the mockups and approve your kit. We’ll pack and ship everything!
- Ask for quotes and samples. The last thing you want is to be stuck with hidden costs and fees. Get several quotes and request samples so that you can see the quality of the kits firsthand.
- Follow a theme. We find that the best packs follow a theme. This gives each item a sense of purpose and brings the kit together. For example, your kit can include office supplies, coffee goodies or everything needed for the first day on the job.
- Consider a trending pack. Inkwell offers a number of ‘trending swag packs’ that give you a headstart. You can tweak the kits or keep them as they are. They’ll still be designed with your logo, but it’s a quick and easy way to get things moving.
When Creating a Custom Swag Pack, DON’T Do the Following:
- Invest in cheap swag. This is your time to make a great impression, so avoid cheap trinkets and trash. They should be high in quality and a positive reflection of your business. Name brand products work great in this case.
- Overlook your audience. Make sure you are designing your swag pack for your audience. Consider their wants and needs – not yours. Do they drink water or coffee? Will they wear a baseball cap? Are they on the go and likely to use ear buds and solar chargers?
- Leave things to the last minute. With shortages and supply chain disruptions, be sure to leave yourself enough time to hand select your products, approve the design and wait for production and shipping. We recommend starting at least one month in advance.
Start Building Your Swag Kit Today
Follow these do’s and don’ts and you’ll be on your way to creating memorable swag packs for your customers and employees. Inkwell offers SwagPacks done right. We do all the hard work for you – all you have to do is pick out your swag! Contact us today for a free quote and samples.