Corporate swag can be a creative marketing strategy to enhance brand awareness. Such customized promotional kits have skyrocketed in demand in recent times. They are a great way to tell your company’s story. Marketers can mix and match unique products to ensure a high end-user experience, while ensuring that the items are relevant for their target audience.
However, make sure to choose a vendor that offers multiple shapes, sizes and price points for the items you wish to include in your swag kit. Also, make sure they provide real-time inventory management as well to monitor usage rate and tailor fulfilment systems to your needs. It can then become a powerful tool to maximize brand exposure and drive sales.
It is crucial to understand the role of swag kits first. It impacts the morale and engagement of employees too, besides helping you stay at the forefront of your clients’ minds. This results in indirect advertising of your brand. Below are a few other ways it can take your marketing strategy to the next level.
Imagination and innovation are the pillars of marketing. Swag kits can help you fulfil both. Tie related products together and pack and ship as a bundle. For example, you can create a kit with a sunscreen lotion, cooling gel and a de-tan face scrub. It can increase the value and sales in the long run. You can also see a positive influence on brand recognition and reputation. One of the best examples could be subscription boxes. These are low-cost inventories that usually come with predictable and measurable revenues.
In fact, creativity in marketing will need you to work with customers right from the beginning to align their experience with your efforts to expand your brand’s reach. Know the personal preferences of your target audience and the benefits you can offer via your kit.
Boosts Product Appeal
Certain items hardly make their way into the customer’s shopping cart. For example, a face roller might not be an exciting skin-care product. But a swag skit will allow you to push it, since it isn’t selling individually. This will increase the chances of customers ordering combos of these complimentary products in future. For example, they might order a set of night creams and gels, along with a roller.
Further, kitting will familiarize your customer with unique but lesser-known products. New stuff can come into the limelight too. You can include deadstock as clearance as well.
Buying in bulk lets you reach more people at lower prices yet enhances brand awareness. It is especially important if you are on a budget. Marketers on a budget can boost the number of eyes that see their brand with swag kits. All you have to do is determine a theme according to colors, product usage or size.
Assemble the items with the help of your team. Keep the packaging in mind to have a great first impression of your brand. Add relevant items that will be useful to the recipient.
Customize your kit according to your business type. Work closely with professionals who can create eye-catching packages on time and on budget. Rest assured, it can turn out to be the best offline form of lead generation.