A custom web store on your website is vital for a plethora of reasons. It will increase brand awareness and exposure. You remain relevant and competitive and at the forefront of your customers’ minds. The best one will have features like pre-approved merchandise, easy ordering and reporting tools. Investing in a web store can be the most effective way to make sure that all your promotional products are delivering the brand message.
Studies have found that 76% of consumers look for a company’s online presence before visiting the physical store in person. A well-structured web store can drive traffic and is a great way to build your brand’s reputation. This is especially true if it is powered by cutting-edge technology and supported by an expert team. So, it is necessary to create one that fits your brand and helps to keep loyal customers and employees around. This article tells you more about why a company needs own web store.
Builds Employee Unity
Swag merchandise with company logos and colors on t-shirts, totes and caps are loved by workers and is a good way to build unity. They may bring everyone together and can be an excellent way to motivate and engage them. This in turn leads to a highly productive business and helps you see a significant increase in revenue. The entire workspace also has a positive environment with a great sense of belongingness.
A web store is the smartest way to track data of your swag usage. Use the system’s purchase information to get an idea of the following:
- which items resonate well with the organization
- which products are not favored by the customers
Access live data and download reports in various formats. A proper analysis will help in better planning and budgeting. It helps reduce wastage and save money which can be spent on other areas of building your business. You are also able to meet the demands of people by making more popular products available easily.
Expands Your Sales Area
When people have the chance to work flexibly, 87% of them take it. A web store can be a great solution to keep all your remote employees connected to the business. It does not matter if they are two blocks or two states away! They can order products directly online rather than you having to sell through distributors. A web store is especially helpful for non-profit organizations with a distributed workforce. Schools and recreational facilities with multiple branches in different parts of the country can also benefit from one online store.
The industry revenue of promotional products has grown at a CAGR of 0.9% over the past 5 years as of 2023 to reach $20.8 billion. One of the top reasons for this is the affordability it offers. Company swags can promote your name in trade shows and sponsor events without having to spend big bucks. A web store is able to maximize your marketing efforts by providing company merchandise to employees and turning them into brand representatives.
Offer multiple payment options, make the store mobile responsive and ensure simplicity for placing orders. Use categories and sub-categories for smooth navigation.