Our landscape is becoming increasingly socially conscious. Consumers prefer to support brands that care about the environment, as well as reflect their own personal beliefs and values. One of the best ways to show that your brand is committed to something bigger is by investing in eco-friendly promotional products. These items are a reflection of your brand and a physical connection to your customers.
Below are the reasons why environmentally friendly swag is important and some ideas to consider.
Show Your Commitment to the Environment
What is your business doing to help the environment? Perhaps you use sustainable materials in your products or have ways of reducing carbon emissions. But unless your customers read this on your website or hear it from your mouth, most people won’t know the difference you’re making. Show your efforts by handing out eco-friendly corporate swag. You can even include a QR code on your products to direct customers to more information about your green initiatives.
Stand Out from Your Competitors
Another benefit of handing out sustainable branded swag is the ability to differentiate yourself from your competitors. If there are other companies that sell products and services similar to yours, your audience may not know how you’re different. Rather than pushing features, try a different approach. Hand out eco-friendly products like recycled notebooks and reusable water bottles to show customers how you’re making a difference. Consumers are more likely to support brands that care about the bigger picture.
Bring Added Value to Your Products
While consumers usually won’t pay extra for intangible benefits, this isn’t the case for the benefits they can see and experience. When you hand out eco-friendly custom marketing products, you physically show customers the benefits you can deliver to them. Not only will this make them more likely to choose your brand, but also it will deliver more value to your products. In time, customers may be willing to pay more to receive green features and functions.
Ideas for Eco-Friendly Branded Swag
Sustainable branded merchandise reduces waste and uses recyclable materials. Consider products that align with your brand and offer your customers value. Here are a few examples to consider:
- Reusable shopping bags with pockets
- Silicone or stainless steel straws
- Reusable travel cups like tumblers, water bottles and stadium cups
- Branded apparel made from recycled materials
- Bamboo kitchen products like cutting boards and kitchen tool sets
- Lightweight neoprene lunch bags
Inkwell USA assists our clients with choosing responsible branded merchandise for their marketing purposes. We look forward to helping you select USA-made corporate swag that supports your green initiatives.