Corporate apparel is changing. No longer are businesses limited to bland polo shirts and khaki pants. Today, businesses can create an online company store that includes performance tees, fleece jackets, flannel shirts and quarter-zips. Employees enjoy being comfortable and stylish. Plus, corporate clothing closes the gap between people who can afford large wardrobes and people who can’t.
The benefits to corporate apparel are not limited to employees only. Your company has plenty to gain, too. Here are three great reasons why having corporate apparel is a necessity more than a luxury.
1. Promote Your Brand
One of the biggest benefits of corporate apparel is brand promotion. Unlike other forms of advertising where you have to pay for space, a branded t-shirt can continue to market your brand for days, weeks and years at a time. A warm knit jacket can be spotted on the train or out to lunch. A mesh polo can be worn to golf tournaments and corporate outings.
The key to making sure your apparel is worn outside of work is to choose stylish, comfortable designs. Things your employees will want to wear. The best way to do this is by setting up an online store that allows employees to shop for the items they like best. You can also use embroidered apparel as an incentive for reaching certain goals and milestones.
2. Support Employee Unity
Employees who feel connected to their place of work are more likely to support and promote the brand. Give your employees a sense of attachment to your company by encouraging corporate apparel. This is especially helpful if you have several locations with different employees.
Some companies reward their employees with branded merchandise when they reach specific goals. For example, one of our clients gives a warm fleece jacket to those who have been in the company for 3 years. Receiving the jacket is an honor, and it fosters pride and unity in the workplace, which is good for business.
3. Encourage Professionalism
Do you have customers that come to the office? Does your company participate in trade shows? Your employees leave an impression on people and this will ultimately lead them to thinking positively or negatively of your brand. To get your employees thinking professionally, corporate apparel can make a difference.
Wearing corporate attire is like wearing a costume. When employees dress the part, they step into their roles and act professional. In fact, research shows that the clothes people wear can change their performance. Employees know they stand out and all eyes are on them, helping them take a more authoritative role.
Corporate apparel is a great way to reward employees, support company unity and promote your brand. Let Inkwell Global Marketing guide you through the process of setting up a company store and having your own line of apparel to sell!