Employee retention is one of the key challenges facing businesses today. Loss of talent does not only lead to loss of productivity and precious institutional knowledge, but it also entails a huge cost for the organization. In fact, according to a Gallup report, attrition costs businesses a whopping $1 trillion a year in the US.
The way to avoid this huge cost is through employee engagement. And, one smart way to engage employees is by giving away free company swag. This is a great way to celebrate career milestones, show appreciation for a job well done and boost morale. Recognition, in the form of promotional giveaways, increases employee satisfaction, achieves customer loyalty and also helps to market the company, say experts at Inkwell Global Marketing.
So, how do you design corporate giveaways that everyone would love to receive? Here are a few tips.
1. Quality Over Quantity
Low quality products will definitely give the wrong impression of your company. Choose high quality products that reflect your brand value and can stand the test of time. Keeping in mind the budget, choose small items of top brands rather than big generic items that look cheap or stop working within a few days.
2. Attractive Packaging
Put in a little extra effort on the packaging by adding ribbons, using bright wrapping paper and maybe a personalized card. Quality presentation of the gift will go a long way in demonstrating that each gift has been considered carefully before being given. It also shows how much a company cares about the individual employees.
3. Go Green
Move beyond the clichéd gifts and choose sustainable items. These will position your brand as socially responsible one, earning you many brownie points with both employees and the target customers, says an article on Green Is The New Black. Choose biodegradable items like shopping bags, a pot of plant or wooden coasters. They are eco-friendly and useful.
4. Personalize the Gift
Keep in mind the achievements of an employee or the laurels they won for the company. You could also consider the hobbies and areas of interest of different employees. While gifting, add a handwritten note acknowledging the effort. A few words of encouragement often go a long way in keeping employees happy and motivated.
5. Don’t Forget the Kids
For employees who have children, you could also choose items they can take home to their kids. This is the most meaningful way to show that you care about the employee and would not mind going the extra mile to keep their family happy. Small toys and stationery are gifts they would surely love to receive.
Rewarding people who work for you can make a huge difference to your company. Picking up the right gift at the right time can leave a long-lasting impression.