If you plan on catching the attention of Generation Z, you need to know exactly who they are and which promotional products will engage them the most. While in the workplace, it is important that they connect with your brand and value that relationship. Branded swag seems to be the perfect solution for enticing them. They are regarded as an inexpensive and effective way to build a productive and happy workforce.
Here are three company swag items that will certainly appeal to Generation Z.
Although branded apparel helps you stand out for all the right reasons, it is important to be thoughtful when picking them out for your young employees. You can offer them comfortable, practical clothing with colors that align with your brand image. It is a great way to show your individualism and professionalism, according to a blog post by Inkwell Global Marketing. If you are keeping comfort, practicality, and quality in mind, you will have no trouble in connecting with your employees and motivating them.
Did you know that the oldest members of Gen Z were only around 10-years-old when the first iPhone was launched in 2007? It indicates that this generation has literally grown up with smartphones. Almost 96% of those aged between 18 and 29 years old owned a smartphone in the United States in 2019, according to data published by Statista. Since this generation likes to be always connected, you can pick unique technology giveaways as an incentive to attract them. Smartphone accessories such as Bluetooth headphones, wireless chargers, and speakers with your business’ name will show your employees that you know exactly what they need.
Generation Z has been particularly keen about caring for the environment and chooses to go-green wherever they can. Almost 60% of this generation wants their jobs to impact the world and nearly 76% of them are concerned about humanity’s impact on the planet, according to an article published in Forbes in 2017. So, you can ramp up your marketing efforts with eco-friendly promotional items and show that you support their concerns. These can be recycled cotton tote bags, 100% biodegradable pens, or water bottles made from recycled material.
Generation Z represents a big untapped market. If you know what this demographic is interested in, you can make them your primary audience and make them instantly connect with your brand. As the employees get more involved with your brand, it will significantly boost their loyalty and productivity.