A company store is a retail store that sells a range of products to employees of a company. It’s a great way to have all of your swag in one place so that employees can shop at their leisure. They can purchase branded swag for themselves, or they can order promotional products for various campaigns. Either way, your products are getting out there and sharing your brand name and logo with the world.
Whether you’ve had your company store for a few months or longer, it’s important to follow up with its performance. It’s possible that it could benefit from a few tweaks. Below are three common things that e-company stores are often missing. Check them out and see if you are missing them, too!
1. Custom Reporting
Your company store should have options for custom reporting that tells you about the buyers and the purchases they’re making. While most online stores have this feature, not all are the same. Make sure that you have the right tools for custom reporting, such as the option to sort through order history and product performance.
Inkwell’s e-company stores provide comprehensive reports. You can access live data, download reports in various formats and segregate data by product type, bill to, general ledger, logo and other variables. This ensures that you’re keeping track of what you sell and to whom.
2. Multiple Payment Options
Another feature that your e-company store might be missing is the ability to take multiple payments. Some stores only take credit card payments, which is rather limited. You will be in a better position if you’re able to accept multiple payments such as Apple Pay and Zelle.
When you create a company store with Inkwell, you’ll have the option to accept credit cards, purchase orders, general ledgers, department codes, Apple Pay, PayPal and others. By supporting multiple checkout payment options, you can accommodate a wider range of orders – and users.
3. Customer History
Your e-company store should also provide you with a thorough recap of your users’ orders. This is for the user, as it allows them to track their order history, look up invoices, budget for future orders and run reports.
Placing subsequent orders is made easier with this feature, and it ensures that everything stays consistent. People will be more likely to utilize your company store when it’s easy and reliable. To accommodate users, we also recommend choosing a platform with detailed product descriptions with photos, size charts, packing details and inventory lists.
Create an E-Company Web Store Today!
Inkwell can help you get started with a company store, pop-up store or microsite. Our cutting-edge platform has everything you need to be successful. We’ll even ship your swag to our state-of-the-art fulfillment center where we’ll hold things until they’re ready to be distributed. You can send your products to one address or several, making it easy to run small and large campaigns.
To discuss creating a new company store, or improving your current store, contact Inkwell today.