Marketing is an important investment for all businesses – including startups. Paying for marketing might seem like an unnecessary expense, at least right now when you have a lot of money going out, but it’s essential to your survival. While both online and offline marketing tactics are important, we’re going to give our attention to offline marketing. When done right, offline marketing can be a cost effective and impactful tool.
Below are four effective online marketing ideas that your startup can benefit from.
1. Promotional Products
Promotional products are one of the most valuable tools you have as a startup. These products increase brand recognition and generate customer loyalty. They also work quickly. It can take time to develop strong bonds with your target customers, but you’re going to get ahead much faster if you offer something tangible.
Another great thing about promotional products is that they don’t have to be expensive. Most startups are working on a tight budget, so they need to be careful about where they spend their money. Promotional products can be inexpensive, and they offer a huge return on investment because they provide repeated exposure.
2. Swag Kits
Swag packs are a collection of custom branded products packaged together in a creative box. When you work with Inkwell, you can pick your items or choose from one of our Trending SwagPacks. We then assemble all the packs in our warehouse and send them out as you need them!
As a startup, it’s important that you get your name out there. Swag boxes will help you achieve this goal! We recommend swag kits for the following:
- New hires
- Events and conferences
- Employee milestones
- Customer engagement
3. Direct Mail Campaigns
Remember when you used to get fun stuff in the mail? Direct mail campaigns were once very popular, but many brands have omitted them from their marketing strategy. However, we think this can be a costly mistake, especially for a startup!
As a young business, you want people to know about your products and services. What better way to tell them than with a direct mail campaign. You can send out a sample of your products, an invitation to your grand opening or a special offer.
4. Corporate Gifts
Lastly, don’t forget to invest some of your budget into corporate gifts. These gifts go to your clients and employees with the intent of strengthening your connections. You can also show your appreciation, especially as your startup grows and reaches new milestones. When used as part of your overall marketing efforts, you can see high ROI and satisfaction from corporate gifts.
These four offline marketing ideas might not be the first things you think of, but they are an important part of your overall marketing plan. To order promotional products for your startup, or to create a custom swag kit, contact Inkwell today.