If your branded merchandise is the talk of the trade show, this means your brand is, too! One of the best ways to make your branded swag stand out is by choosing something useful and unique for your audience. But, this alone won’t get people talking about your items. You need excitement and intrigue from your customers, and there are a few ways to go about this.
Here are some of our best tips for making sure your branded swag gets all the attention at your next trade show event.
Use or wear the swag at your exhibit.
One of the simplest ways to get people asking about your swag is by having employees put them into action. Rather than having your staff wear standard polo shirts, have them wear something fun and trendy. It could be a stylish shirt, a fashionable beanie or a jazzy zipper up.
If toys and electronics fit more with your brand, have these items on hand for employees to use. When people walk past your booth and see people playing with fun gadgets, they will be interested and want to learn more. Consider objects that can’t be missed, such as flying helicopters that rise above the crowd.
Give people the opportunity to “win” your merchandise.
Add a layer of excitement to your merchandise by allowing people to “earn” it. This encourages visitors to interact with your exhibit and feel good about what they win. For example, you can feature a spin-the-wheel game where visitors spin the wheel for a prize. Everyone walks away with something different, making the items more unique!
Hand out swag boxes to top clients or partners.
SwagPacks™ are an awesome way to get a brand noticed. Keep these reserved for corporate clients or new clients who have signed on. Swag kits are flexible and allow for many possibilities. If your business is into technology, you can put together tech swag boxes that include a power bank, car charger and stylus pen. Other swag box ideas include healthy snacks with a reusable water bottle or a stationary set with pens and paper.
Introduce and promote new products or services.
Are you launching a new product? Do you want to promote a service? Align your offerings with promotional merchandise. Let’s say that your company sells residential roofing and you want to introduce new colors and textures. You can have keychains made out of the new roofing materials and hand them out to visitors. Creative and unique!
Opt for things that can be used on the spot.
Consider your trade show environment and the types of items that would be useful. If the event is held outdoors where it’s going to be hot, branded water bottles, travel size sunscreen and sunglasses will keep your customers comfortable. When people see others walking around with these items, they will want them, too!
Did we give you some great ideas for your next trade show? Contact Inkwell Global Marketing for a full list of branded products or to build your own swag boxes.
