Online marketing might have become everyone’s go to promotional solution. However, when it comes to showcasing your business’ offerings in the best possible way, trade shows can be powerful tools. They offer direct sales opportunities and are a cost effective way to build your network, says an article on Business Management Ideas.
Promotional strategies work great for offline marketing, since they increase help capture a customer’s interest and drive sales, according to an article by Inkwell Global Marketing. But, given the cutthroat competition, here are a few ways to enhance customer conversion and retention at events.
1. Find the Right Event
Two key points to consider here are the tradeshows that cater to your industry and those that draw your target audience. If you want your business to flourish, you will need to display your offerings at the right venue. To find the most suitable tradeshows, check what your competitors are doing. See where they participate and bookmark the event for the next year.
2. Offer Unique Company Swag
To network with and retain your customers, design some free company swag to distribute at the event. It will help you get noticed. Also, a small thoughtful token will create a long-lasting impression on the attendees. The best promotional giveaways can be water bottles, tote bags and photo frames.
3. Train Your Staff Well
Your staff should be well equipped with information regarding your organization, its mission and vision, and details of the products/services. Offer valuable feedback, provide regular breaks and consider their ideas as well, says an article on ProExhibits. Good training and sufficient motivation can go a long way to draw in and retain customers.
4. Set Specific Goals
Make sure you are result-oriented, realistic and time-conscious at the trade show. These can help you better achieve brand awareness and conversion. Make sure the goals are attainable. Achieving goals can be a great motivator for your marketing team. It will help you make the most of participating at future events too.
5. Ensure Follow Ups
Make sure your visitors remember you even when the event is over. Even if they did not purchase on the spot, a little convincing later can help with conversions. Don’t forget to collect contact details of your visitors to help with follow ups.
Great enthusiasm, coupled with sincerity and good communication skills, can go a long way in helping you make a success of your trade show participation. Don’t forget to design some relevant promotional giveaways to help visitors remember you for a long time to come.