Some companies interact with their customers during the transaction only. Others maintain close relationships for many years. They take the initiative to engage customers before the sale and then continue nurturing them afterwards. Building these strong relationships is critical for success, as repeat customers cost less, spend more and are more likely to turn into brand advocates.
To build client relationships that stand the test of time, here are six ideas to try.
1. Acknowledge birthdays, anniversaries and other milestones.
One of the best ways to build healthy client relationships is by acknowledging important dates/events. This could be a birthday, holiday or anniversary of some sort. You can email a special offer, mail a postcard or have a swag box delivered to their door. This bit of recognition goes a long way in showing customers that you care about them.
2. Launch a customer loyalty or rewards program.
Loyalty programs are a win-win for customers and businesses. It costs nothing to set them up, and you can encourage repeat sales and retain profitable customers. Decide how you want your program to work. After a certain amount of points, will the customer receive a discount? Free item? Promotional product?
3. Deliver swag packs during the holiday season.
During the holidays, send your clients a custom branded swag pack. Anything can go into these boxes, so it all depends on what you want to achieve. A wellness pack is great for the New Year, while a tech pack is best for fall when people return to work and school. What a wonderful way to leave a lasting impression!
4. Treat clients as individuals.
Show your clients that you understand them as individuals – not generic customers. How well you get to know your customer depends on your industry and client’s personality. Some businesses know their customers to a T – their children, interests and hobbies. Others simply keep track of their clients’ favorite colors, scents, purchases, etc.
5. Establish open, consistent lines of communication.
Give your clients multiple ways to get in touch with you – email, online chat, phone, text, etc. Establish regular communication by checking in with your customers, sending regular emails and answering questions/concerns quickly. Not only does consistent communication keep you front and center, but also it gives customers a chance to work things out if there is an issue.
6. Remain human.
And finally, be a nice human. Make an effort to build a rapport with your customers and incorporate their wants and needs into the process. Showcase your personality by sharing authentic photos, telling stories and asking for feedback. This goes a long way in building meaningful client relationships.
If you’re looking for ways to strengthen your relationships with clients, contact Inkwell. We can help you put together an effective promotional marketing strategy that includes swag boxes, branded swag, an e-company store and more.