A tradeshow is a traditional marketing strategy. The global B2B trade show market was valued at $34.4 billion in 2019 and is expected to surpass $40 billion by 2023. Studies have found that 81% of attendees are potential customers while 87% of exhibitors rate exhibitions as valuable for business sector promotions. So, it is a good idea to leverage trade shows to improve your brand’s image and stay at the forefront of customers’ minds. A thoughtful piece of swag, with value and purpose, can create quite a buzz.
It can help build relationships and make a big impact on everyone. Make sure the package contains items that the visitors would need immediately like a bottle of water or a cinch bag and a welcome swag for those who sign up or cheaper items like a ballpoint pen for those who pass by. Here’s a look at what else can bring big wins for your booth.
1. Indoor Plants
Sending plants would be great symbols for growth and serenity. These are gender-neutral and suit the diverse taste of all demographics. They are gifts of ‘good health’ and bring in a breath of fresh air amid claustrophobic work environments. Plants also freshen homes from pollution and ensure a sense of a good vibe. Pick low maintenance ones like jade, aloe vera, cast iron plants, snake plants and succulents.
2. Bluetooth Speakers
Young buyers dig the ‘cool’ factor of a brand. It sets your company apart especially if your niche audience is the highly energetic and active Gen Z or millennials. Cool brands are often perceived as rebellious, high status, authentic and aesthetically appealing that can impact consumer satisfaction and attitude. One of the basic gadgets that can help you achieve this image is a portable Bluetooth speaker. Look for good sound and battery life. Tech accessories are mostly a big hit at trade shows.
3. Bag Packs
These are great investments due to durability and functionality. A bag pack is also a useful product in the business world that can be used as laptop holder. Explore different materials, styles, colors, and sizes. Pick and choose according to different age groups. Spotlight your logo and contact information by imprinting them at the right place. These are inexpensive in general and can act as a great marketing tool.
4. Face Masks
These are useful and send a positive message to your recipients. Your brand comes across as conscious and concerned about others’ health and wellness. Make sure these are reusable, lightweight, handy and are customized in interesting prints. Studies have found that 52% of consumers would keep a logoed mask for more than 3 months. These are usually a less expensive option offering a decent exposure. Pick layered and finely woven masks and well-fitted surgical masks that offer maximum protection.
5. Ceramic Mugs
Mugs in vibrant colors are excellent pieces to introduce your business. Around 150 million Americans drink coffee. So, it is a good way to impress a wider audience. They will have a frequent reminder of your organization which can boost profit all year round. Ceramic cups are well-made and have a smooth surface to print your brand details. Consider a a clean and simple design that can help create a positive opinion and enhance sales.
6. Stationery
Notepads, magnets, organizers, staplers and paper clips are useful to one and all. Create imprinted products that can put your brand in the limelight. Put on a comprehensive swag pack together to create a strong impression and build meaningful connections. These are useful, creative and offer a professional vibe.
Avoid cheap or throwaway items. The key to retaining and attracting customers is practical and high-quality products. Work with professionals to avoid exceeding your budget.