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        Back to School Swag and Why You Need It

        September’s here and students are heading back for the new academic year. But things are a bit different this time. The world is in the grip of a pandemic that has infected almost 23.5 million people as of August 25, 2020, according to data provided by the WHO.

        This also means that morale is a bit low this year. Many are scared, stressed and unsure about their academic future, given the ongoing crisis situation. Such low morale can affect academic performance and impact personal life as well. While lifting the spirits of students as they start the new school year isn’t the only step to take at present, it can go a long way in making a difference to their sense of well-being.

        SwagPacks™ are to students what goodie bags filled with toys and chocolates are to kids at Christmas. Free branded items, if chosen carefully for relevance, can be extremely useful, not just to make students excited about the back to school season but also help them when cash is a bit tight, according to an article by Inkwell Global Marketing. This also makes students feel that their school cares for and values them. Plus, the students using those items can also act as a marketing strategy, boosting enrollment. But for all this to happen, the students need to get swag that is relevant to them. Here are some great items for back to school swag:

        1. Branded Face Masks

        Face masks have become almost a necessity when steeping out these days. There is a good reason for this. Wearing face masks has been found helpful in limiting the transmission of COVID-19 by reducing the emission of infected saliva and respiratory droplets, according to a study published in the Journal of Infection. This makes giving your students branded face masks a great idea.

        2. Branded Hoodies

        When it comes to protection from the cold, hoodies are a favorite option for college students. They are warm, comfortable, have large pockets and can easily be layered. Make sure to choose high quality hoodies though to reflect your brand value.

        3. Reusable Water Bottles

        Reusable water bottles are another way you can help contain the spread of germs. Students would prefer to drink water from their own bottles, instead of using public water fountains due to fear of contracting coronavirus. You can even choose stainless steel bottles, if you are looking for something more eco-friendly.

        4. Backpacks

        You can hardly go wrong with a branded backpack. Students can’t avoid carrying heavy books and supplies throughout the day. A good quality backpack can be a life saver. Again, good quality backpacks that will last long, while being stylish and rugged, will win you brownie points.

        Apart from these, custom T shirts, sunscreen and baseball caps can also be great choices for back to school swag.

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