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        Benefits of Having a Company Store

        Benefits of Having a Company Store

        Are your branded products not delivering the desired results? Many businesses are unable the reap the full benefits of this strategy as:

        • Products do not incorporate branding guidelines.
        • Mistakes crop up, like old logos being used or colors being inconsistent.
        • No way of tracking who orders what and how often.
        • Delays due to inventory issues.

        Power your marketing campaigns with an online company store for your branded merchandise and promotional products.

        Brand Awareness

        Even many experienced marketeers mistake brand awareness for brand recognition. Brand awareness goes much beyond that. It is achieved when a person can recall not just the brand name, but also their feelings associated with the brand, the messaging of the business, its positioning in the market and other details. A company web store for branded products improves the receiver’s “experience” with your brand. This is done by ensuring product quality, maintaining brand consistency, achieving ease of ordering, and ensuring on-time delivery.

        • 79% of those who receive a promotional product research the brand.
        • 83% of consumers say they are more likely to do business with a company that has gifted them a promotional product.

        Building a Relationship with Customers

        Offering quality merchandise or products from a company store can help a company build a more personal and long-lasting relationship with consumers. By making the process cost-effective and easily trackable, a web store allows companies to offer the most suitable products to each customer segment and to offer different products for different occasions at regular time intervals.

        • 89% of customers say they can recall a brand even 2 years after receiving a promotional product.
        • 82% of people who received a promotional product say they have a more favorable impression of the brand.

        Cost-Effective Marketing

        A centralized destination for all your branded merchandize and promotional products ensures that you don’t need to coordinate with different branches to know which products to order and their respective quantities. No resources need to be allocated to managing purchases, inventory, and shipping. A web company store also makes it cost-effective to ensure consistency in branding and monitor who is ordering what. With the right solution, you don’t need to spend on designing and developing your own website.

        • 344 is the average impressions that a single promotional product gets in a month.
        • 90% reduction in order management costs can be achieved by streamlining the ordering process.

        Easy Inventory Management

        Ordering in bulk gets you discounts but can prove to be more expensive in the long run. With an online company store to rely on, you don’t need storage space for maintaining inventory and there is no need to monitor whether some item is running short. A company web store ensures that a variety of items can be ordered and shipped quickly. You can have a more diverse selection of products and change them frequently, without the need to buy them.

        • 96% of people want to know ahead of time when companies offer promotional products.
        • $1.1 trillion is the estimated global cost of poor inventory management.

        Get in Control of Your Branding

        Having a company web store can unleash the full potential of your branding and marketing campaign. It can ensure that your products resonate with your customers and conveys just the right message them. A company web store is most beneficial when it is powered by cutting-edge technology and supported by an expert team.



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