Corporate apparel can have a big impact on any type of business. Once you put your business name and logo out into the world, the number of people who will see it is limitless! This can open up the doors to greater brand recognition, increased traffic to your website and boosted sales.
So how can you get corporate apparel into the hands of more people? By launching an online e-company store for your employees. This way, they can pick out the clothes they want to wear while feeling confident they align with your dress code.
Let’s cover the ways that selling online corporate apparel can increase brand awareness for your business.
Encourage Employees to Dress in Branded Apparel
While the corporate world has relaxed its dress code, most businesses still require their employees to follow some rules. After all, your employees represent your company so you want to portray a consistent and positive image. If your employees show up with ripped jeans and flip flops, you’re not going to be viewed as a professional source.
By setting up an online store, your employees can shop for branded apparel like t-shirts, jackets, polos, hoodies and more. You can reward employees with points for certain events or milestones as well. This is a cost-effective way to recognize good workers while promoting your brand.
Inspire Interest in Your Business
With more options for branded apparel, your team members can pick out the things they like and wear them to and from work. Be sure to choose clever designs and slogans that will have people asking about your business and what you do.
It’s also worth noting that employees who wear corporate clothing with pride send a positive message. People like doing business with people they like, and your team members are the face of your company. You’ll get more interest this way and hopefully secure more brand ambassadors.
Boost Employee Morale
Corporate apparel is so much more than a uniform. Employees feel a sense of belonging when they’re part of a cohesive team, and this encourages them to be more productive and invested in the company. There is no substitute for this!
And remember, you can reward employees for a job well done with points that can be spent in the store. They can pick out the apparel they want – clothes, backpacks, office gear and more. The better morale you have around the workplace, the higher your productivity, the lower your turnover rate and the more creative your teams.
Looking to set up an online store for your employees? Contact Inkwell today. We have a full selection of high quality, name brand apparel that we can include in your e-company store. Or, you can simply place an order for corporate uniforms that your staff will love.