Without a doubt, branded swag is a crucial part of your marketing initiatives. Through these items, you can reach more customers, show your customers that you understand them and form memorable connections. That said, avoid choosing just any promotional items and calling it a day. You must consider your customers’ needs, the types of products they would find useful and how these products can help them remember your brand.
Below are the reasons why swag promotional items should be a part of your marketing strategy.
Gain Brand Awareness
It’s not always easy to capture attention from a targeted audience, especially if you have a lot of competitors. Relying solely on online advertising can quickly run through your budget, and there’s no guarantee that people are actually forming meaningful connections with your brand. This is why offline marketing remains important and valuable.
With corporate swag, you can easily win over new and prospective customers. These items are tangible and help bring your brand into the world. Consider some of the places where your products can end up – on the street, in workplaces, on vacations and so much more. Promotional marketing is a simple and cost-effective way to ensure your brand reaches far and wide.
Create Customer Loyalty
One of the best ways to guarantee repeat business is by strengthening your relationships with customers. When they become loyal to your brand, they’re more likely to return to your business and not be persuaded by other brands. However, if your relationships never make it to this level, you’ll always be fighting against the competition.
Work on developing customer loyalty through a promotional marketing strategy. People love receiving free, useful items, and receiving these gifts forms positive associations with your brand. For example, if you give a customer an umbrella and they find themselves in need of one on a rainy day, they’ll be grateful that you thought of their needs in advance.
Enhance Your Current Initiatives
Think about your current marketing strategies and how you can use corporate swag to make them better. For example, let’s say that you’re sending out a direct mail postcard letting customers know about an upcoming sale. To drive business to your store, you could offer a branded swag bag to the first 50 customers.
There are other ways to use promotional items as well. For instance, hand them out at your networking and trade show events, combine them with special in-store and online offers or incorporate them into a referral or loyalty program. With so many useful, cost-effective products, it’s easy to purchase various items to match your marketing strategies.
Conclusion
At the end of the day, branded swag is incredibly versatile and useful. It doesn’t need to be used as a standalone marketing tool but instead can be incorporated into any of your initiatives for more exposure. To discuss your promotional marketing strategy and how it can support your current marketing initiatives, contact Inkwell today.