Does packaging really make a difference for consumers? Absolutely! Think about your own experiences when going to a grocery store. If you’re looking for healthy food items, don’t you notice the packaging first? The right words and colors indicate a healthier item, which means you are more willing to add this product to the cart without even looking at its ingredients!
Let’s learn more about how a product’s presentation can be a huge selling point for consumers. Hopefully, you can pick up a few pointers for your own packaging!
Shopping Behavior
According to Shopify, color and design have an obvious effect on how people shop. For instance, color is a great way to attract attention and influence a person’s mood. With this in mind, you can’t simply choose colors you like. You must select colors that align with your marketing goals. An organic cereal might include soft white and earthy green colors, while an antioxidant beverage may be labeled with pastel pinks.
Brand Perception
Packaging goes beyond a single product. It impacts the way consumers feel about your brand as a whole. If you look at technology brands, you will notice that their items are often packaged in dark, sleek cases. This represents innovation and sophistication. Your product’s packaging should stand out from your competitors but be distinguishable among your own products.
Color Patterns
We highly recommend checking out this infographic on the role of color in branding. It reminds us that the colors we choose for marketing can play a significant role in how customers feel. Black is sophisticated and luxurious, which is why it’s used for car brands and technology giants. Green is associated with health, tranquility, and eco-friendliness, making it a top pick for food and financial brands.
Safety and Security
Packaging has a job to do aside from looking good; it must also keep the product secure. No one wants to buy food or medicine that has been tampered with. Choose your packaging wisely so that it boosts the perception of quality. Also, consider using sustainable materials. This effort shows customers that you care about the environment and are taking the appropriate steps to reduce waste.
Packaging has many effects on consumers. Spend time on the development of the way you present your products to ensure that you are sending the right message to your audience!
