According to a report by the Content Marketing Institute, 77% of marketing leaders responding to a survey stated that a strong brand identity was vital to their growth plan. There is no denying the value of creating a strong brand identity in the mind of the customer. Here’s a look at some steps that can help.
Define Your Brand Value
The process of building your brand starts by defining it first. While defining your business, it is important to have a list of core strengths of your company. In case of a personal brand, it is important to highlight expertise and skills that make you stand out. On the same principles, it is also important for you to know what the brand values are and what the brand stands for. For instance, millennials value a brand that is socially committed and is making a positive impact on the environment. So, this is what you can highlight while positioning your brand for this audience.
Differentiate Your Brand
Before starting brand building, you also need to identify your differentiators. To stand out from the crowd, you need to able to provide a unique advantage for the consumer to choose you, according to experts at Inkwell USA. After determining what differentiates your business from your competition, use it to build an effective branding strategy, such that your brand is easily recognized and recalled by your target customers.
Creating brand awareness amongst your target market is the goal of any marketing campaign. For this, you can use social media platforms, such as Twitter, LinkedIn, Facebook, etc., to give a voice to your brand. Another great option for this is promotional products. Promotional products provide instant brand recognition, while also increasing brand loyalty. In fact, 89% of consumers were able to successfully recall the name of the advertiser from whom they had received a promotional product in the past two years, according to an article on ZenOffice.
Review Your Brand
A brand is a dynamic entity. It goes through various stages throughout its lifecycle. According to your strategy, your brand can increase in strength, remain the same, or even get smaller in size. As the brand grows, so do the expectations of customers and your responsibilities. The optimum way to ensure brand growth is by evaluating your success and reviewing your activities through metrics such as levels of engagements and levels of brand awareness. Continuous reviews not only help you in staying true to your vision but also in seizing new opportunities.
If people are able to relate to the values your brand stands for and find reasons to remain loyal, such as through promotional giveaways, you are well on your way to establishing a strong brand identity.