Be Memorable.

Products That Impress. Brands That Get Noticed. Companies You Remember.

OR CALL (800) 437-8518


Products That Impress. Brands That Get Noticed. Companies You Remember.

OR CALL (800) 437-8518

According to a report by the Content Marketing Institute, 77%of marketing leaders responding to a survey stated that a strong brand identitywas vital to their growth plan. There is no denying the value of creating astrong brand identity in the mind of the customer. Here’s a look at some stepsthat can help.

Define Your Brand Value

The process ofbuilding your brand starts by defining it first. While defining your business,it is important to have a list of core strengths of your company. In case of apersonal brand, it is important to highlight expertise and skills that make youstand out. On the same principles, it is also important for you to know whatthe brand values are and what the brand stands for. For instance, millennialsvalue a brand that is socially committed and is making a positive impact on theenvironment. So, this is what you can highlight while positioning your brandfor this audience.

Differentiate Your Brand

Before startingbrand building, you also need to identify your differentiators. To stand outfrom the crowd, you need to able to provide a unique advantage for the consumerto choose you, according to experts at Inkwell USA.After determining what differentiates your business from your competition, useit to build an effective branding strategy, such that your brand is easilyrecognized and recalled by your target customers.

Build Awareness

Creating brand awareness amongst your target market is the goal of any marketing campaign. For this, you can use social media platforms, such as Twitter, LinkedIn, Facebook, etc., to give a voice to your brand. Another great option for this is promotional products. Promotional products provide instant brand recognition, while also increasing brand loyalty. In fact, 89% of consumers were able to successfully recall the name of the advertiser from whom they had received a promotional product in the past two years, according to an article on ZenOffice.

Review Your Brand

A brand is adynamic entity. It goes through various stages throughout its lifecycle.According to your strategy, your brand can increase in strength, remain the same,or even get smaller in size. As the brand grows, so do the expectations ofcustomers and your responsibilities. The optimum way to ensure brand growth isby evaluating your success and reviewing your activities through metrics suchas levels of engagements and levels of brand awareness. Continuous reviews notonly help you in staying true to your vision but also in seizing newopportunities.

If people areable to relate to the values your brand stands for and find reasons to remainloyal, such as through promotional giveaways, you are well on your way toestablishing a strong brand identity.