Promotional products are a great strategy to use when trying to increase your brand recognition. If you are in the business of promotional products, you know the impact they can have on your company. Valuable to both existing and new customers, even the smallest product, such as a branded pen, can be helpful in generating customer loyalty. The power of promotional products for branding is second to none and should never be left out of your marketing strategy.
Increased Brand Recognition
All businesses have the common goal of creating a strong reputation. They want to stand out from their competitors as well as be true to all consumers. The question, “How is this done?” is often asked. The short answer is promotional product marketing, as these products tend to be kept for long periods of time, reinforcing brand exposure. In fact, 6 out of 10 people keep promotional products for up to two years.
Loyalty & Retention
Promotional products create strong customer loyalty and retention by bringing a personality to your brand. Constant exposure to these products makes it much easier for the owner to remember the brand associated with it. In return, they are more likely to do business with you, and it can even instill a sense of reciprocality. This means that giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. After receiving a promotional product, 85% of consumers do business with the company.
Cost Effective Marketing Strategy
Promotional products are cost-effective compared to other popular forms of advertising efforts, especially media, when trying to build your brand. Most branded merchandise use a word of mouth technique to boost cost per impressions. Since promotional products are typically passed from one person to the next, your brand reputation will benefit immensely from increased impressions. Consumers hang on to promotional products for an average of 6.6 months.
Ability to Stand Out Among Your Competition
There are so many options for the items that you can put your name on. From pens and coffee mugs to fidget spinners and PopSockets, the possibilities are endless. Unlike business cards, promotional products can be tailored to your specific target market and allow your business’s creativity to shine. Some of the best ways to get your brand to stand out include using a catchphrase that brings personality to your brand and always being on the lookout for the the newest fad that you can put your name on.
Increase Leads and Generate Sales
Promotional products are more than just branding tools, they are lead generators. As these items have proven to make a long lasting impression on existing consumers, increasing the ROI of these items can be easy.
Top Promotional Product Categories by Sales
As seen in the infographic, the most common promotional product category is wearables. Drinkware, bags, and writing instruments were also very popular choices.
Potent. Proven. Promotional.
Whether it is a free pen, a T-shirt, or cell phone case, promotional products are one of the most efficient methods of raising awareness to a brand and generating leads. It is now a 15 billion dollar industry with companies such as Pfizer, AT&T, and GM investing tens of millions of dollars per year. There is no question when it comes to branding that promotional products are the way to go. If you’re going to do it, do it well. Use Inkwell.
