Your brand is the voice that helps your company have a powerful identity and encourage conversions. Therefore, it is important to build it up in a way that it becomes a well-conceptualized effort, rather than just a logo or name. A brand perceived as trustworthy is able to win customers, easily introduce new products and develop great customer loyalty, according to an article by Inkwell Global Marketing. In fact, 68% of developing-market consumers say that they wish to purchase products from brands they are familiar with.
To lay a strong foundation for success, here are the essentials you must ensure.
To help people remember your business, include unique designs, colors and items. This will capture their attention and help promote your brand in a fun way. In fact, you can win over prospective customers and reach far and wide with swag pack giveaways. Clothing and apparel, gadgets and stationery are the most effective for this, since they are long lasting, travel worthy and impactful, according to an article by EventBank. Make sure they are of high-quality, to reflect your brand value.
2. Product Bundling or Kitting
Kitting can be one of the best additions to your branding strategy. It is a process in which complementary items are packed together and sold as one. There could be subscription boxes, packed-to-order and assembled items. They are extremely cost effective, offer a streamlined purchase experience and definitely improve customer satisfaction. The headache of selling individual products is reduced and leads to impressive sales. For example, if you are selling bathroom furnishing items, you might want to include doormats, shower curtains and laundry bags together.
3. Customized Packaging
Given the fierce competition, standing out from the crowd can be tough. While introducing custom packages, make sure to understand color psychology. To help your brand create an impression of down-to-earth, up-to-date, reliable and successful, you need to pick the right hues. Yellow can evoke hyper specific emotions, while brown has a rugged appeal and green can lend an environmental edge, according to an article by Help Scout.
Make sure to study customer behavior and preferences and try to build the package accordingly. This will offer a competitive advantage and create a valuable first impression.
Apart from these useful steps, make sure to determine the target audience beforehand, give your brand a good cause to follow and make your communications as innovative and goal oriented as possible. These factors will resonate with customers and generate the desired awareness.