A swag kit is a goodie bag filled with free promotional items and samples. These kits are often handed out at special events like customer appreciation events, networking events, street fairs and other gatherings. People love to receive free swag, so what could be better than an entire bag or box filled with useful items?
If you’re looking to take your marketing to the next level, here are some ways that a swag kit can amp up your efforts.
Build Brand Awareness
The biggest benefit to swag is that it helps grow brand awareness. Even if you only have a customer’s attention for a few seconds, branded swag can create memorable brand experiences. The more people see your name, the more likely they are to make a purchase. And, even if you target someone who is not interested in your services, they can still pass along the swag kit to someone who is.
The saying, “What goes around comes around,” definitely applies to promotional marketing. When you give someone a gift, they may be more willing to do something in return such as by making a purchase, recommending you to others or responding faster to communications. Swag also makes people feel more positively toward a brand, increasing your volume of word-of-mouth recommendations.
Digital advertising is expensive and there’s no guarantee that your campaigns will work. Fortunately, you can save money on promotional product marketing while still seeing a great return on investment. Promotional items are designed to deliver your message repeatedly and over a period of time. If you give customers a calendar, they’ll see your brand name every day. Not only do you save on the cost of these campaigns, but also you get “free” advertising long after the first day of handing out the item.
Create Memorable Experiences
As convenient as digital marketing is, the internet falls short of delivering tangible experiences. This is why offline channels continue to be important for branding. A single promotional item captures interest and boosts recall, so imagine what many can do! Your recipients will have several items to look at and explore, making their interactions with your brand longer and more memorable.
Build Your Swag Bag Today!
If you’re looking for a way to take your marketing to the next level, especially on a budget, a swag kit is worth checking out. Inkwell USA can help you choose a bag design and quality, as well as promotional products like wearable gear, free tickets and drinking bottles. To build a custom swag box for your prospects and customers, contact us today.