Looking to get your company more attention? Swag bags are the perfect solution! Whether sent as a surprise gift, handed out at registration or passed along by sponsors, swag bags can help brands big and small get the recognition they deserve.
If you’re considering adding swag kits to your promotional marketing mix, here are some benefits to look forward to for your business.
Acquire More Leads
Promotional items have always worked well for acquiring leads. When people discover that they can get something free for signing up, they’re more likely to do so. And once you have the lead’s information, you can nurture them through the funnel and convert them into loyal customers.
Retain More Customers
Not only can SwagPacks™ help you acquire more leads but also retain more customers. This is especially important when you sell a service. For example, you can send out a ‘thank you pack’ for customers who have been with you for 6 or 12 months. This simple gesture can prompt them to renew their subscription rather than looking to other companies.
Enhance Company Culture
According to a Gallup poll, employees who are engaged at work are 59 percent less likely to look for a different job in the next 12 months. This is great for businesses of all sizes as recruiting, hiring and training employees consumes significant time and money.
Also, if your business is struggling with high turnover rates, this will eventually bring down your efficiency. Swag bags are an inexpensive and effective way to build a productive and happy workforce.
Increase Visibility at Trade Show Events
It’s only a matter of time before we’re able to return to larger events like trade shows and conferences. And when this time comes, you’ll want to be ready. In the meantime, build a great swag pack that you can hand out to visitors at your events. These bags will drive traffic to your booth and give your brand more opportunities to be remembered.
Recruit New Talent
Company swag is useful in recruiting top talent to your business. When employees wear your corporate apparel around, your company name gets out there. People will become interested and may ask questions or look you up online. Imagine all the conversations that can be initiated about your company! Plus, company swag is a lot cheaper than paying for recruitment fees.
Don’t let the opportunity to create a swag box pass you by. With Inkwell USA, you can create a swag kit that fits your audience and reinforces your brand. Contact us today to learn more about expanding your promotional marketing strategy.