Branded merchandise is a culture-building strategy that shapes how employees and clients think and feel about your business. This is why branded products should be chosen carefully. They are an opportunity to communicate your image, beliefs and values to the world. Promotional products also share your workplace culture, which can help in building strong relationships with brand ambassadors and influencers.
If you’re looking for ways to build closer customer connections and differentiate your brand from others, the right swag will help you accomplish your goals. Let’s explore more on how swag can improve your workplace culture.
Corporate Swag – More Than Just Office Merchandise
For most people, their office is their home away from home. It’s where they spend a lot of their time during the week, and sometimes even weekends and holidays. Therefore, you want to make your workplace a fun, positive and productive place to be. This way, your employees will want to come to work.
Corporate swag has the ability to make your office more friendly and enjoyable. For example, you can welcome new hires with an onboarding swag kit that provides them with everything they need to start their jobs. Or, if your meetings have shifted to a mostly virtual format, you can give employees a tech swag pack that includes items like earbuds and cell phone holders.
Another idea is to set up an online company store. All products in the store will be chosen by you, but this gives employees a chance to pick out the things they’ll like and use. This is a great way to highlight each individual, rather than giving the same t-shirt or lanyard to each employee.
Differentiating Your Brand Through Swag
The benefit in recognizing and rewarding your employees with branded merchandise is that you can extend your workplace culture even further. An embroidered jacket with your logo or a durable stainless steel tumbler will be used away from work, giving your brand added visibility – and virtually for free!
And, if you have happy, engaged employees, you can count on them to share positive feedback about your business. Let’s say that one of your employees is taking the train to work, and someone notices their branded wireless earbuds. They ask about the company and your employee has nothing but great things to say!
The next time this person sees or hears about your brand, they’ll instantly have positive feelings toward it. They’ll know that you care about your employees, and that your employees feel connected to your company. This is how you extend your workplace culture and create an identity that is distinct from others.
Take Your Brand to the Next Level – Order Swag Today!
Who knew that something so simple could be so powerful? But it’s true! Branded swag is a great way to reward your employees, unite internal teams and promote company values. You can also use swag packs to welcome new employees, helping them feel like part of the team right from the start. To discuss your need for promotional products, corporate swag and swag packs, contact Inkwell today. We can help with it all!