Even the most well-established brands need new swag from time to time to help them stand out and get noticed. If you feel like your company is in a lull and needs something new to get attention and recognition, a new lineup of promotional swag should do the trick! With trendy products that people actually want to wear and use, you’ll have people from all over the country wanting to get to know you.
Below are some tips for rejuvenating your well-established brand with new custom branded merchandise. Look for these opportunities to grow your business and build new connections.
Promote Customer Loyalty
The first thing to do is go back to the basics: start by working on your current customer relationships. Your customers are essential to your success. By nurturing your relationships with them, you can increase sales, spread positive word of mouth and create loyal brand advocates.
Plus, retaining your current customers costs far less than bringing in new ones. The probability of selling to an existing customer is 60-70 percent, while the probability of selling to a new customer is just 5-20 percent. Additionally, existing customers are 50 percent more likely to try new products and spend 31 percent more than new customers.
By showing your current customers that you appreciate their business and value them as clients, you can immediately boost sales and retention.
Stand Out from the Crowd with Custom Marketing Products
By rejuvenating interest in your brand with custom branded merchandise, you’re helping to distinguish yourself from other competitors. This is important, especially if your brand is indistinguishable from others. When this happens, customers don’t really take into account who they’re buying from. They just go with the most convenient option.
Branded company swag differentiate your brands from others and reminds them of the benefits of buying from YOUR business. Choose high quality promotional products that are useful to your customers. Use this opportunity to show them that you understand their unique needs.
Launch a New Product or Service
Perhaps your business is launching a new product or service as part of your rejuvenation efforts. Or maybe you’re simply offering an improved or updated product. Let customers know of your new items or product improvements through branded swag. It’s a quick and easy way to show your commitment to your customers.
Customers who may not have bought anything in a while, or are unhappy with the current brand they’ve been using, will be especially drawn to your message. Consider including a coupon, special offer or exclusive benefit to your recipients. This will make it easier to see how your campaign is working and the types of promotional items your customers value.
Start Your Direct mail Promotional Products Campaign Today
Starting a new company is exciting, but after some time, it can become harder to reach customers. Thankfully, you have a number of opportunities to engage customers – new and old – and bring your brand back to life. To start a swag marketing campaign, contact Inkwell today. We have a full line of promotional items at competitive rates.