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        What to Look for in an e-Company Store Provider

        E-company stores serve as an extension of your brand. With a well-designed company web store, you can reach employees and consumers 24 hours a day. To ensure that your online web store meets your needs it’s important to work with a provider that enhances your brand and delivers real results.

        To find an e-company store provider that meets the wants and needs of your brand, we recommend looking for the following capabilities:

        Secure, reliable websites

        One of the first things to look for in a company web provider is reliable hosting. Employees and consumers can’t shop at your online store if it’s running slow or suffering downtime. Ask the provider what steps they take to ensure that your site is updated with the latest software and protected from vulnerabilities.

        Various packages to choose from

        What is your goal for having an online company store? Is it a place for people to shop for branded swag? Will you be using it as an incentive for employees? Each company web store has a unique goal so it’s best to work with a provider that can customize your site to meet your wants and needs.

        Real-time reporting

        Your e-company store provider should update you with real-time reports. This way, you know what custom corporate swag you’re selling. You should also be able to generate order histories, sales charts, and user lists. The more you know what is selling, the better decisions you can make for your inventory.

        Responsive customer service

        What happens if it’s 2 a.m. and a customer says they can’t access your company web store? Will your provider answer a phone call or email? Ask how the provider handles situations like these and ask what the best ways are to reach them for immediate service. However, your company web store should be low maintenance and allow for customers to easily order what they want in a few clicks.

        Option to pre-approve all merchandise

        Do you get to decide what goes in your e-company store? Don’t let yourself be the last person to know what’s being sold in your store. Pre-approve all of your items to ensure that they meet your standards and are a positive reflection on your company. Also, choose a provider that has access to well-known brands such as Nike, Adidas, Under Armour, North Face, and Yeti. This is effective because people tend to buy name-brand clothes over generic ones.

        Inkwell Global Marketing builds and manages secure, reliable company stores for all types of brands. We meet all the criteria above and we carry some of the hottest brands. Contact us today to learn more about building your very own e-company store.

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