Now that trade shows are back in full swing, it’s time to refresh your trade show strategy. A big part of your strategy is choosing which products to hand out to visitors and attendees. With so many exhibits on the trade show floor, it’s important that you have ways of standing out. To accomplish this, you’ll need a quality exhibit, knowledgeable booth staff and the right giveaways.
Below are some ideas for trade show swag that will drive traffic to your exhibit and put your name on the radar.
Reusable Bags or Grocery Totes
Reusable grocery totes are a top pick for trade shows because they’re economical, lightweight, easy to pack and practical. Pick a bold color so that your bags get noticed, and have your company name boldly printed on the front. Attendees will love receiving a bag to hold their things in – and it will be YOUR brand name that gets noticed.
Pocket Sized Hand Sanitizer
Even though trade shows are picking back up after COVID, many people remain conscious over the germs and bacteria that can make them sick. Therefore, you can ease their minds by handing out small bottles of hand sanitizer (or a hand sanitizer stick) with a custom label. This is especially useful if your brand is related to healthcare or healthy living.
Chapstick or Lip Balm
Another great trade show item to hand out is lip balm. You can choose your flavor and have a custom label printed on it. After talking and walking around all day, your attendees will be grateful to have something to moisturize their lips. And, lip balms have hundreds upon hundreds of uses so your brand will not be forgotten!
If the trade show event is outdoors, sunglasses will be a hit! Again, this is another budget-friendly item that you can afford to hand out to everyone. Sunglasses with UVA/UVB protection are lightweight and available in endless colors like pink, purple, orange and green. You can have your company name printed on the sides while giving attendees something useful and practical.
Let’s face it. Trade shows are long days for everyone involved. That’s why it doesn’t hurt to hand out something fun and relaxing for your attendees – and stress balls make the perfect fit. They’re available in tons of different shapes and colors, so you can pick something that represents your brand. People will enjoy walking around with some type of stress reliever in hand, especially if they already suffer from social anxiety. Fidgets also work well for this purpose!
Want something unique from a standard koozie? Try a coffee sleeve, reusable foam sleeves that are placed over coffee cups to keep hands warm and dry. They are available in tons of fun colors, and they’re lightweight, inexpensive and easy to take back and forth with you. And because they are stretchy, they fit on all different cups, like pint glasses, tumblers and iced coffees.
As you head back to the trade show floor this year, make sure that you have the right trade show swag from Inkwell. This will help your brand get the attention it deserves while showing people that you’re dedicated to making their lives better!