Promotional products are a great way to build your brand and forge stronger relationships with employees, vendors, and customers. That’s the reason it’s a multi-billion-dollar industry. Wondering whether such gifts could help promote your business? As many as 80% people respond almost immediately on receiving a promotional product from brands they’ve not heard of.
While corporate giveaways do work, not all of them are equally effective. So, here’s a look into the most effective promotional gifts for 2022.
Identifying that one gift which will make everyone happy is a tough row to hoe. Instead, you can select a varied collection of items that represent your brand’s personality and package them together in a bag that also bears your logo. Swag packs work wonders not just for promoting your brand, but also to penetrate new markets and drive sales.
The package could contain items like pens, journals, t-shirts, socks, mugs, USB drives and other gifts your business acquaintances would love to receive. Once you’ve ordered swag packs, you have the flexibility to gift some of the items individually too.
Gift by Season
When your promotional gift arrives just before a season begins, your brand is perceived as thoughtful and caring. People will love receiving a stylish beanie just before winter or a light jacket for those cool nights in Spring. Choose a color that will highlight your brand, look appealing to your target market, and represent your company values. Colors can evoke different emotions. For instance, red represents passion and excitement, orange is invigorating, blue suggests trustworthy and professional and purple signifies creativity and luxury.
Gift by Theme
Is there a message you wish to convey? Or maybe you know your target audience values something. You can choose promotional gifts representing this. For instance, you can choose products that represent eco-awareness. Studies suggest that the pandemic has made people more aware and sensitive to the environment. They may really appreciate eco-aware promotional products. You can choose items like recycled paper notepads, wheat straw mugs, jute tote bags, backpacks made with recycled materials, bamboo pens or cutting boards, or reusable food storage bags.
You could also choose outdoorsy items to represent a young and energetic appeal, such as rechargeable LED headlamps, hammocks, belt bags or safety light wristbands.
Work from Home Gifts
The onset of the pandemic forced businesses to allow employees to work from home. Even with the reopening of the economy, several organizations have decided to continue remote work in the long term. Some companies are going ahead with a hybrid model in which employees will work from home for some days of the week and work from office on other days. This means many people will continue working from home. Against this backdrop, they will love receiving gifts that make their work smoother.
A dual band Wi-Fi extender boosts the existing signal and increases the Wi-Fi range. This increases productivity, prevents frozen video calls, and allows you to work even while relaxing in your backyard. Other gift ideas for easing work from home are monitor memo board, wireless optical mouse, laptop swivel phone mount and wireless speaker.
Choosing the perfect promotional product can be intimidating, especially since there are hundreds of items out there. Getting in touch with experts may make the task a whole lot easier.