Be Memorable.

Products That Impress. Brands That Get Noticed. Companies You Remember.


Products That Impress. Brands That Get Noticed. Companies You Remember.


When designing corporate apparel, there are a few things you’ll want to keep in mind to produce the best results. After all, you don’t want to design clothing that no one wants to wear. Unfortunately this happens, and it’s not only money you lose, but an opportunity to promote your brand.

To ensure your time and effort are put to good use, here are some tips to keep in mind when designing corporate apparel online.

Know Your Audience

First and foremost, know who you are designing corporate apparel for. If you have a niche audience, consider what types of clothes they wear and the features they would expect to see. Do they prefer lightweight clothing? Pockets? Layers? Faded colors?

If your audience varies, you can create one design and offer it on a variety of clothing. Some people might prefer a formal polo tee while others would want a cozy hoodie or zip-up jacket. And if you’re not sure what your audience likes to wear, ask them! You can do this with a simple online survey or poll.

Consider How the Apparel Will be Worn

Another thing to keep in mind is how your corporate apparel will be worn. Are you planning on having your employees wear this clothing every day? On team-building retreats?

Also, what types of conditions will they wear it in? Will it be outdoors and hot/cold? Or will it be in a temperature-controlled office? When you take these factors into consideration, you can pick clothing that will keep your employees comfortable. This will make them want to wear the apparel more often.

Determine Your Purpose

What is the purpose of designing corporate apparel? Are you looking to increase brand awareness? Do you want employees to feel like part of a team? Or are you trying to show hierarchy by choosing different colors or designs for executives, middle management and laborers? Knowing this information will help you choose clothing that serves your purpose.

Assess Your Budget

Finally, determine how much you’re willing to pay per item. If you’re using the clothing to show hierarchy, you might feel it’s necessary to spend more on your executives compared to your laborers. Or, you may find it most affordable to supply everyone with the same budget-friendly yet comfortable t-shirts. By setting a budget, you can determine the best options you have to work with.

Get Quality Materials and Name Brands with Inkwell

Inkwell has a huge selection of corporate apparel in various sizes, styles and colors. We have athletic apparel, hoodies and zips, sweatpants, jackets and vests, polos, t-shirts, pullovers and more. We even carry name brands like Carhartt, Next Level, Hanes and Champion. Our clients always tell us how much their employees and customers love receiving our items! To discuss your vision for corporate appeal, contact us today.