During the initial phase of branding for a startup, business owners usually spend $1,000-$5,000. But that’s not all. It’s important to keep investing in branding, increase the investment as the company grows, and find better ways of branding to spread the word about your business in an appealing way.
A great way of branding is using company swag items, even better if they are branded swag. They can even benefit a business in other ways and are more than just freebies. So, here are the other benefits of company swag.
Shape Company Culture
Company swag can help remind employees of its culture, mission, and values. When onboarding new employees, gift them your merchandise. They feel more welcome to the team from their first day. Company swag can also build a sense of community and improve team spirit to increase job satisfaction and employee engagement and retention.
Strengthen Employer Branding
You can use branded swag to attract top talent to your organization. It acts as a great recruitment tool. For that, consider using pictures of your employees wearing your company’s merchandise in job openings. Thus, you can build consistency in your brand image across teams. Also, your merchandise can allow your employees to represent a good company culture outside the workplace. This can improve your brand’s visibility and recognition.
Build Brand Loyalty
Company swag items can boost brand loyalty among potential customers. When they receive your swag merchandise, they will think positively and highly of your business. This can help improve customer loyalty.
Corporate swag can also create brand awareness. When people see someone using your swag merchandise, they can develop a curiosity to know more about your business. This can increase your company’s visibility and brand recognition and make it easier to remember.
Promote Your Company
You can distribute branded swag items at conferences and promotional events to give your business free publicity. Company swag is an affordable way to promote your business and make your target audience aware of it. That’s because branded merchandise can be made and offered at a lower cost than sponsorships or conventional ads.
Branded company merchandise can also be a source of business revenue. For instance, it can increase customer loyalty and thus lead to repeat business. Customers who get your swag items as gifts for signing up for a service or purchasing a product are more likely to keep doing business with your organization. This can gradually help boost revenue.
You can even sell your branded swag merchandise separately. That way, fans can get their favorite branded items. When these items reflect value or are high in quality, they can become an effective marketing tool. As the buyers of your swag items show them off to others, this will help promote your brand. If they do that online, your brand message will be spread far and wide.
The global market of promotional products reached $20.6 billion in 2022 and has been growing for years which shows their increasing importance to businesses. Since company swag is a major promotional tool, consider using it more to retain both employees and potential customers and attract more of them in the future.