It’s hard to believe that 2023 is right around the corner! This means that it’s time for another set of marketing predictions! Keeping up with the latest trends is not easy, especially when it comes to promotional products. One minute, there’s a hot new item, and the next, it’s out of style.
Working in the promotional product industry, Inkwell has to keep on top of the latest trends so that we can offer suggestions to our clients. What we’ve found is that some of the most sought after products align with remote working, hybrid and virtual events and brand name items.
Below you’ll find three promotional product trends to expect in 2023. Let Inkwell help you find the perfect branded swag to complement your marketing campaigns.
1. Virtual or Hybrid Event Giveaways
Virtual events are here to stay. They are convenient and a viable part of any marketing strategy. Now that businesses and organizations know they can host meetings and attend online events with similar successes, there’s no reason to be in-person all the time. Plus, virtual events are less expensive.
If your brand plans to attend hybrid or virtual events in 2023, you’ll definitely need the right giveaways. These products play a big role in humanizing your brand, creating connections and saying thank you to recipients. Examples of virtual and hybrid giveaways are bluetooth headphones, wellness bags, water bottles and virtual swag bags.
2. Work from Anywhere Products
The pandemic has encouraged many businesses to allow remote work. Some companies have adopted hybrid work policies, while others have gone strictly remote. As more people work from anywhere, businesses are looking for creative ways to keep their teams connected.
If you have hybrid or remote teams, you’ll want to make sure they are set up to be productive. For example, you can start employees with a work-from-anywhere swag box that includes a thumb drive, coffee mug, charging mouse pad and webcam cover. Also consider items that will keep teams connected and provide opportunities to de-stress.
3. Name Brand Items and Apparel
People like to receive items from brands they recognize. These products have a good reputation and are more desirable than off-brand items. Giving away recognizable products is a great way to show that your brand aligns with a quality product, and that you understand your audience’s interests.
The most popular branded items are clothing – shirts, jackets, hoodies, hats, etc. A warm quarter zip from North Face or a cozy hoodie from Champion are two great picks for the upcoming winter season. You can also choose an Urban Peak stainless steel tumbler, an Igloo cooler, MopToppers webcam covers or a Logitech mouse.
Plan for Your 2023 Marketing Campaign
These three promotional product trends will surely lead the way in 2023. Contact Inkwell to discuss your marketing campaign. We have thousands of products to support your campaigns, including affordable, name brand items from North Face, Nike, Adidas, Columbia, Next Level and Gildan.