Swag promotes your brand to potential clients. It is almost a dollar-for-dollar strategy and the most affordable marketing channel. A study of 100,000 consumers found that younger people below 55 years preferred swags over other forms of advertising. Millennials have about 30 promo items in their homes while Gen X had 34. B2C companies allocate anywhere between 5% to 10% of their revenue to marketing. This must also include swag marketing as per the occasion and a comfortable budget to help you get the desired revenue.
Swag marketing can be a stand-alone strategy. But you may consider a few tricks to boost the already high impact for a better business impression. The cost-effective feature can especially benefit start-ups since promotional products are an alternative to business cards, ensure lead generation and promise long-term brand exposure. Read on for more.
Narrow the List
Pick an item that will benefit both your brand and your customers. It is critical because conference attendees often come home drowned in giveaways. A meaningful one will stand out from the pile and ensure better recognition. This moves your prospects down the sales funnel and earns better profits. Custom drinkware, tote bags and electronics are ideal and evergreen. Try to avoid work-from-home products since the euphoria about it is fading now. You may do away with masks since most airlines and American states are now mask-free.
It can help your clients enjoy seasonal pleasure while staying relevant. Pick candies, rubber hanging boots, small wine bottles and decanter sets for Christmas. Coffee and body lotions are also quite ideal for the upcoming wintery days. You may also consider food vouchers or gourmet baskets for Thanksgiving. Beach balls, towels, sunglasses and sunscreens are perfect for the summers. These will make sure your swag marketing efforts are a hit.
As of 2020, 45% of surveyed consumers said that they were interested in searching for brands that were sustainable or environmentally responsible. Most of them consider a company’s footprint before making a purchase. So, you can send eco-friendly lip balms, recyclable pouches, organic accessories and a small bag of seeds in the mail. Make sure all products are reusable, compostable and energy efficient too.
Go Big with Branding
Highlight your logo and brand colors in the center. You can pick screen printing, pad printing or simply emboss or deboss. Heat press is ideal as well. Make sure the theme and designs complement the product well. All of these can make the item eye-catching and help the client understand the functionality well. Make sure it is specific to your new service instead of just any old branded gear.
Swags are a fantastic way to strengthen your identity. Surprise your customers from time to time. Use apt products if you are breaking into a new segment. Add local graphics and words for ease. Make sure your clients feel valued and appreciated. Pick as per occasions like a new launch or customer retention effort. These can help maximize sales in 2023 and beyond.