More than ever, businesses are realizing the importance of creating a company culture that people want to be a part of. Studies show that companies with established cultures have lower turnover rates, better employee collaboration and a more positive work environment.
If you’re looking to improve brand unity in your workplace, corporate swag is key. Below are three ways to build a closer workspace using branded merchandise.
1. Welcome New Employees
When someone new joins your team, it’s important that they feel welcome. These initial days and weeks in their new role can shape their entire journey at your company. Help new hires feel like part of the team with an onboarding kit. These swag boxes typically include necessary items like a laptop, key to the building or employee handbook. They also contain fun swag items, such as water bottles, coffee mugs, stickers and t-shirts.
2. Celebrate Employees
Investing in corporate apparel is an excellent way to show you care about your teams. Employees thrive in positive work settings where they feel valued and appreciated. Surprising someone with a personalized water bottle or embroidered hoodie goes a long way in building a strong rapport.
If you’re not sure what cool, thoughtful gifts your employees would like, it may be time to open an e-company store. These online stores contain branded items that people can shop for, ensuring quality and consistency. You can even reward employees with points to spend in the store. It’s a win-win for everyone. Employees get free stuff and you get to grow your company culture.
3. Bring Together Internal Teams
Another reason why company culture is important is because it unites your internal teams. It’s common for teams to work separately, especially in larger businesses that have multiple floors or departments. But, this can also make them feel distant from each other, almost like they’re working for different companies.
By uniting your internal teams, everyone gets to know each other and how they support the company. To help your teams bond, offer a wide selection of corporate apparel items. This clothing can be purchased from your company store or included in the employee welcome kit. Choose trendy, comfortable clothing that employees will want to wear to work.
If you want to grow brand unity in your workspace, corporate swag will help you out. It works well in welcoming new hires, recognizing current employees and bringing teams together. For more information on bringing corporate swag and apparel to your workplace, contact Inkwell USA today.
