icon close

Have Questions? We Can Help.

Please fill out the form below and we will be in touch. We want you to be memorable. Products that impress. brands that get noticed. Companies you remember.

    icon close

    Get Your FREE Custom Swag!

    Please fill out the form below and we will be in touch
    so you can try us out with FREE Custom Swag. We want
    you to be memorable. Products that impress. brands
    that get noticed. Companies you remember.

      icon close

      Get Your FREE Sample Pack!

      Please fill out the form below and we will be in touch
      so you can try us out with a FREE Sample Pack. We want
      you to be memorable. Products that impress. brands
      that get noticed. Companies you remember.

        How Technology Has Completely Changed How Companies Market Their Brand

        We are living in a digital era where online marketing has a major influence on people’s interactions, purchases and lifestyle habits. While technology creates new opportunities for businesses to market their products and services, it also creates new challenges. Businesses must understand how the digital universe is changing and its influence on how they operate. 

        Below are some examples of how technology is changing digital marketing and what you need to be successful. 

        Instant Communication 

        Consumers are no longer willing to wait until Monday morning to hear from you. They expect immediate communication. If you don’t respond within six hours, it’s likely that the customer will leave for a competitor, or worse yet, take their concerns public. 

        With today’s technology, brands are able to reduce their response times and provide customers with the quick communication they desire. One-on-one messaging and private chat groups are the ideal way to chat in real-time. Consider that Facebook Messenger has 109 million monthly active users in the U.S., surpassing Snapchat and WhatsApp. 

        Reaching People on Mobile Devices 

        According to Pew Research, 96% of Americans own a mobile device and 81% own a smartphone. As people spend more time on these devices, it’s become sensible for businesses to reach their customers here. However, consumers expect relevant, well-crafted messages instead of generic advertisements.

        To adjust, companies have had to learn how to use their data effectively to attract the right customers. One way to achieve this is with location-based marketing. A strategy of this type allows marketers to reach people based on their geographic location and provide them with special offers like branded swag

        Greater Transparency 

        There are thousands of security breaches every year, so consumers are growing more careful with who they give their information to. This has forced companies to be more open and honest about the information they collect and how it’s being used. They are also expected to keep the public updated with information, even if it’s not positive. Nevertheless, consumers are not as willing to hand over personal info, leaving brands to be more creative with the data they have. 

        Filling in Gaps with Offline Marketing and Promotions

        Technology has changed how companies market their brand, but that doesn’t mean it has erased offline marketing. In fact, offline marketing remains a key component of any healthy marketing strategy

        Brands need offline marketing to reach their target audience, support their brand image and increase sales. There are different types of offline marketing, but direct mail promotional products remain one of the most popular. People love to receive free stuff, especially in a world where so many brand interactions are digital. 

        It’s clear that technology is changing the advertising landscape. Marketers must keep up with the latest trends to reach their audience and stay relevant. To do this, online and offline marketing must work together to create a consistent brand presence that provides customers with the assurance and trust they need. 

        You May Be Interested In...

        Must Have Items in Your Employee Welcome Back Kits

        Are you welcoming back staff and employees after New Jersey’s stay-at-home order?... Read Full Article

        How Does A PunchOut Catalog Work?

        A PunchOut catalog is a type of online supplier catalog that connects to your organization’s... Read Full Article

        What Buyers Want

          We are currently living in an age of the largest consumer generation than ever... Read Full Article

        -->

        Sign Up for Updates!

        Please fill out the form to get the
        latest updates straight to your inbox.