A company store is a private online shopping site that lets team members shop for company-branded merchandise. If you finally made the leap to having an online store built, you might be wondering what the next steps are. How can you ensure your e-company store is attractive to employees?
Below are three ways to make sure your e-store gets the attention it deserves.
1. Provide a simple, intuitive interface.
The first way to ensure your online store takes the lead is by having a professional site built. If your online store is difficult to navigate, your employees won’t want to use it. With Inkwell’s ecommerce technology, we’re able to build robust company e-stores with the latest products and on-demand corporate apparel.
Here are some of the features you can expect from our online stores:
- Easy organization using categories and sub-categories
- Support multiple payment options like credit cards and PayPal
- Mobile responsive templates for shopping on smartphones and tablets
- Detailed product descriptions
- Customer history, tracking and invoices
- Live chat and customer service
2. Offer relevant, valuable products.
At Inkwell, we know that some products are more in demand than others. When choosing items to sell in your store, make sure they are things your audience will find appealing. For example, rather than offering standard polo shirts, give your employees name-brand apparel like North Face or PUMA.
Electronics are also top sellers, particularly phone chargers, portable speakers, memory sticks and mobile accessories. When other staff in the office see people using or wearing these items, they’ll want to know where they got them from, driving more traffic to your online store.
3. Update your store often.
The last recommendation we have is to regularly update your online store with new apparel and products. Inkwell makes it easy to add new items. As the seasons change or new products are released, just let us know what you want added or taken out of your store and we’ll happily complete your request!
We also recommend developing some type of rewards or loyalty program. When your teams meet certain goals or milestones, you can reward them with points that can be spent at your company store – just like real money. This doesn’t cost much for you, and you can promote your brand in the process!
Company stores are the perfect solution for selling company-branded products and apparel to employees, partners and customers. By having a professional site built, offering the latest products and updating your store often, you can make sure it dominates.