The business world is competitive so it’s important to have as many resources as possible to promote your brand and tell your story. Luckily, corporate swag does this perfectly. When you pick out the right high quality swag, customers, employees and others will have no problem wearing your stuff around.
From cozy hoodies to fitted hats to cotton tees, here are four branded merchandise trends to keep in mind for the summer.
1. Comfortable, Breathable Athleisure
People love activewear because it’s comfortable and supports body movement. Athleisure takes things to the next level by being fashionable, too. This type of clothing is perfect for the summertime when people tend to be more active. Men prefer basic performance tees that are thin, comfortable and wick away moisture. Women tend to gravitate towards racerback or jersey tanks. This promotional item is perfect for trade show giveaways.
2. Lightweight Hoodies for Cool Nights
In many parts of the country, the nights get cool in the summertime. That’s why lightweight hoodies are still a popular sell in the summer. Offer customers and employees full-zip hoodies in a variety of fresh summer colors like light blue, muted yellow or simple gray. These hoodies are a great option for nights sitting around a bonfire or for keeping mosquitoes and other bugs away. Hoodies are the perfect marketing swag for corporate gifting.
3. Useful Gear for Lake Living
Many people spend their summers on the boat or at a lake house. Think about all the opportunities for custom promotional merchandise they can bring along:
- Stylish coffee mugs
- Insulated travel cups
- Travel coolers
- Custom flip flops
- Embroidered beach towels
- Portable speakers
Because lakes and rivers bring all types of people together, imagine how far your brand name can reach with these promotional products!
4. Golf Swag and Shirts for the Course
Another thing people love to do in the summer is golf! Avid golfers can never have too many golf shirts, so help them fill their closets with comfortable, stylish shirts and swag. Some of our best selling items include golf travel bags, player gloves, leather headcovers, bag tags and golf counters. You can even bundle these items together for a golf-themed swag pack.
Summer is filled with adventure so your seasonal branded swag should reflect this. Refresh your online company E store or giveaways with summer-themed swag like the ideas listed above. Your customers and employees will appreciate these items, making it easy to promote your brand from coast to coast!