One of the most cost effective ways to build brand awareness is with promotional products. Rather than showing your target audience an online ad, you are putting something tangible into their hands – and hopefully something they will use and keep. According to a survey from the PPAI, almost half of respondents said they kept their promotional products for longer than five years!
With Quarter 4 and the holidays swiftly approaching, you should be ready to maximize the remainder of this year. Below you will find the reasons why promotional products do such a great job at boosting brand awareness.
Brand Recognition
Whether you’re attending a trade show or an outdoor event, free items encourage people to meet you. While promotional product giveaways might not sound like a game changer, they are an effective way to get your brand into prospects’ hands. This way, you’re creating meaningful experiences that will leave a lasting impression, helping people identify your brand, logo, colors and products.
Repeated Exposure
Remember when we mentioned that roughly half of people keep their promo items for more than a few years? Well, imagine how many times that product has prompted the person to think about your brand. This means that you’re able to get repeated exposure from a single product.
But that’s not all. Think about how many other people have seen your brand name on the product! If you handed out beach bags with your name and logo, they could make it across the world on vacations and getaways, giving your brand continuous exposure with no limits.
Extended Reach
As you can imagine, the more your promo products are out there in the world, the more people you are going to reach. A simple coffee mug might not sound like much, but if it sits on a person’s desk, they can reach everyone who comes through their office. And, as you reach more people, you can tap into other markets.
Brand Recall
Another way that promotional products boost brand awareness is by helping people with brand recall. In another PPAI survey, 76.1 percent of respondents could recall the advertiser’s name on the product they had received in the past 12 months. It’s true – branded merchandise helps people remember who you are.
You are not likely to see the same results from online ads and other sources. People are getting better and better at filtering out unnecessary noise, so they’re unlikely to take note of your brand name and the products and services you offer. A promotional product, on the other hand, is a more personal gesture.
Boost Brand Awareness with Promotional Products
Inkwell can help you choose the best products for your needs. We take into consideration your goals, budget and upcoming events. Contact us today to learn about the hottest branded swag that people are looking for and how it can boost brand awareness.